Job Description: Performance Marketing Manager

Job Title: Performance Marketing Manager(Paid Ads & SEO )

Department: Digital Marketing

Experience: 3-8 Years

Employment Type: Full time

Job Summary

We are looking for a results-driven Performance Marketing Manager with strong expertise in paid advertising and Search Engine Optimization (SEO). The candidate will be responsible for driving website traffic, generating qualified leads, improving organic search rankings, and maximizing ROI through data-driven digital marketing strategies.

Key Responsibilities:

1. Performance Marketing & Paid Advertising

Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other relevant platforms.

Develop strategies for lead generation, customer acquisition, and revenue growth.

Manage advertising budgets, bidding strategies, and campaign performance.

Optimize ad creatives, landing pages, and conversion funnels to improve campaign performance.

2. Search Engine Optimization (SEO)

Develop and implement SEO strategies to improve organic traffic, keyword rankings, and website visibility.

Conduct keyword research and competitor analysis to identify organic growth opportunities.

Execute on-page SEO, including meta titles, meta descriptions, headings, internal linking,



and content optimization.

Coordinate technical SEO activities, including website audits, crawlability, indexing, site speed, mobile usability, and Core Web Vitals.

3. Analytics & Reporting

Prepare weekly and monthly performance reports covering paid and organic channels.

Analyze campaign and website data to identify trends, issues, and growth opportunities.

Track lead quality, conversion rates, and overall marketing ROI.

4. Required Skills & Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.

3-8 years of experience in digital marketing, performance marketing, and SEO.

Hands-on experience with Google Ads and Meta Ads Manager.

Strong understanding of on-page SEO, off-page SEO, technical SEO, and keyword research.

5. Key Performance Indicators (KPIs)

Cost per Lead (CPL), Cost per Acquisition (CPA), and Customer Acquisition Cost (CAC).

6. Preferred Qualifications

Experience in B2B lead generation or e-commerce marketing.

Knowledge of conversion rate optimization (CRO) and landing page optimization.

Experience with CRM tools, marketing automation, and reporting dashboards.

Understanding of content marketing and integrated digital marketing strategies.

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