We are looking for a result oriented Head- Digital Marketing who can lead the team and manage end to end activities and strategy for Digital Marketing (D2C Business)

- Plan, execute and optimize Meta Ads and Google Ads campaigns to drive traffic, conversions and revenue for D2C Business.
- Manage performance marketing budgets and monitor ROAS, CAC, conversion rates and return on ad spend.
- Develop social media strategies and coordinate Instagram, Facebook, Pinterest and other relevant platforms.
- Plan and execute digital campaigns for current collection launches, promotions and seasonal events.
- Manage influencer and creator collaborations, including outreach, negotiations and campaign performance.
- Coordinate product photography, creative assets, videos, reels and advertising content.
- Implement email, Whatsapp, SMS and CRM campaigns to improve customer retention and repeat purchases.
- Monitor website analytics, customer behavior and sales performance using GA4 and other relevant tools.
- Work on SEO, website optimization, landing pages and conversion rate optimization.




- Coordinate with creative agencies, designers, developers and other external partners.
- Conduct competitor research and identify new digital marketing and customer acquisition opportunities.
- Prepare weekly and monthly reports covering website traffic, sales, marketing spend, conversions and campaign performance.
- Take ownership of the brand's digital growth, online revenue targets and continuous improvement of the customer journey.

Candidate Requirements:

1. 58 years of relevant experience in digital marketing or D2C growth.

2. Experience with fashion, apparel, beauty or lifestyle brands preferred.

3. Hands-on knowledge of Meta Ads Manager, Google Ads and GA4.

4. Understanding of SEO, influencer marketing, CRM and conversion optimization.

5. Strong analytical, communication, coordination and problem-solving skills.

Candidate may share their CV on [email protected]

📌 Head - Digital MarketingC Business) (New Delhi)
🏢 Cantabil Retail India
📍 New Delhi