Location: Bangalore/ Chennai / Pune / Gurgaon / Pune/ Kolkata
We are looking for a Vertical Content Marketing Expert to lead brand and content marketing efforts across different industries. This role is key in ensuring our brand messaging is strong, consistent, and tailored to each market.
In this role, you will develop targeted content and go-to-market (GTM) strategies tailored to industry-specific audiences. You will work closely with cross-functional teams to ensure consistent brand messaging, impactful campaigns, and robust stakeholder coordination to support business growth.
What You’ll Do
- Brand & Content Strategy: Develop clear, impactful brand messaging, storytelling assets, and GTM strategies for different industries.
- Content Planning & Development: Create compelling storytelling assets, sales enablement content, and support industry-focused campaigns to strengthen positioning.
- Event Marketing & Asset Development: Plan and create event collaterals, and promotional assets for successful execution. Support pre- and post-event social media promotions.
- Cross-functional Collaboration:
Align efforts with PR, AR, demand generation, partner marketing and SEO teams.
- Strong Communication & Stakeholder Engagement: Collaborate effectively across teams org-wide, including leadership, with a focus on driving impact and alignment.
- Market Research & Positioning: Use industry insights to refine content, enhance brand differentiation, and drive engagement.
What You’ll Need
- Experience: 6+ years in digital marketing, brand and/or content marketing, with a focus on service branding.
- Content & Marketing Collateral Expertise: Strong skills in creating impactful marketing collaterals that are well-packaged, visually aligned with the brand, and designed to drive engagement and impact.
- Strategic & Execution Focus: Ability to develop industry-specific branding strategies and align marketing efforts with business goals.
- Strong Communication & Interpersonal Skills: Ability to collaborate across functions, engage stakeholders and drive meaningful marketing impact.