Role & responsibilities:

- Develop and execute comprehensive SEO strategies to improve organic traffic, search visibility, keyword rankings, and qualified leads.
- Handle on-page SEO, off-page SEO, technical SEO, keyword research, competitor analysis, content optimization, and internal linking.
- Conduct regular website SEO audits to identify and resolve technical issues, improve website health, and enhance search engine performance.
- Optimize website structure, page speed, Core Web Vitals, mobile responsiveness, and overall user experience.
- Develop and implement content strategies focused on organic search growth, including blogs, service pages, landing pages, case studies, and website content.
- Manage website content and SEO optimization using WordPress.
- Build quality backlinks through ethical link-building strategies, guest posting, and digital PR activities.
- Monitor and analyze organic search performance using Google Analytics 4 (GA4), Google Search Console, Looker Studio, and other SEO tools.
- Track keyword rankings, organic traffic, impressions, clicks, CTR, conversions, and lead generation performance.
- Implement Local SEO strategies to improve location-based search visibility wherever relevant.
- Explore and implement emerging strategies in AI SEO, Generative Engine Optimization (GEO),



and Answer Engine Optimization (AEO).
- Work with internal teams to improve website content, organic lead quality, and conversion rates.
- Support Conversion Rate Optimization (CRO) initiatives, landing page improvements, and website UX enhancements.
- Explore AI tools and marketing automation to improve SEO research, content planning, and digital marketing efficiency.
- Possess basic knowledge of HTML, CSS, JavaScript, and PHP for website optimization and technical SEO implementation.

Preferred candidate profile: SEO & Organic Growth | Technical SEO | On-Page & Off-Page SEO | Keyword Research | Link Building | Content Marketing | WordPress | GA4 | Google Search Console | Looker Studio | Local SEO | GEO/AEO | B2B & B2C Lead Generation | Website Optimization | CRO | HTML | CSS | JavaScript | PHP

- 46 years of hands-on experience in SEO and digital marketing.
- Proven experience in improving organic traffic, keyword rankings, and search engine visibility.
- Solid understanding of Google's search algorithms, SEO best practices, and organic growth strategies.
- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
- Excellent analytical, communication, and content optimization skills.

📌 Team Lead - SEO Analyst (Chennai)
🏢 NIST Global
📍 Chennai