- Identify, engage & nurture top retail Architects/IDs and deepen engagement through repeat visits, working within a mapped territory list by preparing a monthly visit plan.
- Become the single point of contact for Merino for adopted A/IDs, covering product, sample, price, availability and after-sales queries, and coordinate internally for closure.
- Create avenues of local/national engagement through personal invites to exhibitions, studio presentations, focused meetings at the Display Centre (if available), and plant visits.
- Keep A/IDs and associated teams' knowledge updated on the Merino portfolio through periodic knowledge sessions and timely communication of current launches, collections and technical information.
2.
Drive Product
Specifications and Sales through A/IDs
- Meet direct customers wherever required to drive closure, jointly with the A/ID or the retail sales team.
- Facilitate folder requirements, customer interaction & selections.
- Log every specification and enquiry generated in the prescribed system at the point of generation and hand over the details to the retail sales team for execution.
3.
Drive Loyalty
Program
- Enrol new A/IDs in the Merino eMERaldz loyalty program, complete enrolment with the required documentation and digital onboarding, and explain point accrual and redemption to every member.
- Drive activation of newly enrolled members and ensure points are accrued correctly against billed quantities.