SOCIAL MEDIA STRATEGIST LUXURY WEDDINGS & BRAND MARKETING

Company: HiQ Weddings

Location: Chennai

Employment Type: Full-time

Experience: 35 years of relevant experience

Salary: Starting from 25,000 per month (negotiable based on experience and demonstrated capabilities)

About HiQ Weddings

HiQ Weddings is a premium wedding photography and cinematography brand specialising in capturing weddings through exceptional visual storytelling.

We believe that great wedding photography and films go beyond documenting occasions. They capture emotions, relationships, personalities and experiences.

We are looking for a creative, commercially aware and strategically minded Social Media Strategist who can strengthen our digital presence, elevate brand positioning and build meaningful engagement with our target audience.

This is not a routine social media posting role. We are looking for someone who understands the business of social media marketing and can translate digital visibility into brand value, audience growth and qualified business enquiries.

Role Overview The Social Media Strategist will be responsible for developing and executing the social media and digital content strategy for HiQ Weddings.

The candidate must have a strong understanding of Instagram, Facebook and other relevant digital platforms, with the ability to plan content, identify trends, develop compelling campaigns, analyse performance and continuously improve the brand's digital presence.

The ideal candidate must combine creative thinking with analytical ability and understand how to market a premium, high-value service to an aspirational audience.

Key Roles & Responsibilities

1. Social Media Strategy & Brand Positioning

- Develop and implement a comprehensive social media strategy aligned with the brand's positioning and business objectives.
- Understand the luxury and premium wedding market, its audience and purchasing behaviour.
- Develop strategies to increase brand visibility, awareness, engagement and qualified enquiries.
- Maintain a consistent brand voice, visual identity and communication style across platforms.
- Identify opportunities to differentiate HiQ Weddings from competitors.
- Develop strategies to attract premium clientele, including high-value wedding clients, affluent families and NRI audiences.

1. Content Strategy & Planning

- Develop monthly content calendars and structured publishing plans.
- Conceptualise creative content around wedding photography, cinematography, wedding experiences and behind-the-scenes moments.
- Develop content pillars, campaign themes and recurring content series.
- Identify opportunities to repurpose existing wedding footage and photography into engaging digital content.
- Plan content for Instagram Reels, Stories, carousels, posts and other relevant formats.
- Develop creative briefs for designers, photographers and video editors.
- Ensure content is not merely aesthetically appealing but also aligned with brand and business objectives.

1. Instagram & Platform Management

- Manage and grow the brand's Instagram and Facebook presence.
- Develop strategies to improve organic reach, engagement,



profile visits and audience quality.
- Understand Instagram algorithms, content distribution, audience behaviour and platform-specific best practices.
- Identify relevant trends, sounds, formats and creative opportunities.
- Manage captions, hashtags, keywords, tagging, collaborations and publishing schedules.
- Monitor comments, messages and audience interactions, ensuring timely and appropriate responses.
- Explore relevant collaborations with wedding planners, venues, designers, influencers and other industry partners.

1. Reels & Creative Content Development

- Conceptualise high-impact Reels and short-form video content.
- Develop creative hooks, storytelling formats and engaging content narratives.
- Work closely with the video editing team to translate concepts into compelling content.
- Understand what makes content shareable, discoverable and engaging.
- Maintain a balance between aspirational brand-building content and engagement-driven content.
- Develop content that showcases the brand's work without compromising its premium positioning.

1. Digital Marketing & Lead Generation

- Understand the role of social media in the customer acquisition journey.
- Develop campaigns designed to attract relevant and qualified wedding enquiries.
- Work with the marketing team on Meta advertising campaigns, including audience targeting, campaign objectives, creative strategy and lead generation.
- Understand paid versus organic performance and how the two complement each other.
- Monitor campaign performance and recommend improvements.
- Understand conversion funnels, retargeting, audience segmentation and lead quality.
- Coordinate with the business development team to understand the quality and conversion of social media-generated enquiries.

1. Analytics & Performance Monitoring

- Track and analyse social media performance using platform insights and relevant analytics tools.
- Monitor reach, impressions, engagement rates, follower growth, profile visits, website traffic and enquiries.
- Evaluate content performance and identify what works and what does not.
- Prepare monthly performance reports with meaningful insights and recommendations.
- Track the effectiveness of campaigns against defined objectives.
- Use data to refine content strategy and improve results.

1. Competitor & Market Research

- Monitor competitors and leading brands in the wedding photography and luxury wedding industry.
- Research emerging social media trends, content formats and digital marketing practices.
- Identify relevant industry conversations, collaborations and growth opportunities.
- Bring fresh ideas and creative recommendations to strengthen the brand's market presence.

Required Skills & Qualifications




- Minimum 3 years of hands-on experience in social media strategy, digital marketing or brand marketing.
- Demonstrated experience managing business or brand social media accounts.
- Strong understanding of Instagram and Facebook, including their algorithms, analytics and content formats.
- Proven ability to develop and execute content strategies and monthly content calendars.
- Excellent understanding of Reels, short-form video content and digital storytelling.
- Strong copywriting skills, including captions, creative hooks and campaign messaging.
- Working knowledge of Meta Business Suite and Meta Ads Manager.
- Understanding of audience targeting, paid campaigns, lead generation and performance marketing.
- Ability to interpret analytics and make data-driven recommendations.
- Familiarity with Canva and social media scheduling tools.
- Excellent communication, coordination and presentation skills.
- Ability to work independently, take ownership and meet deadlines.

Knowledge of Google Analytics, SEO, social listening tools and AI-powered content creation tools will be an advantage.

Preferred Industry Experience

Experience working with any of the following will be an advantage:
- Luxury wedding brands and wedding photographers.
- Wedding planners and event management companies.
- Premium lifestyle, fashion, hospitality or luxury brands.
- Photography, cinematography and creative agencies.

What We Are Looking For We are looking for someone who:
- Thinks strategically rather than simply follows a posting schedule.
- Understands the difference between growing followers and generating business.
- Has a strong creative sensibility and an eye for premium visual communication.
- Understands how to build aspiration, trust and brand credibility through content.
- Can independently develop ideas and translate them into executable campaigns.
- Is comfortable interpreting numbers, analysing performance and making recommendations.
- Takes initiative, stays updated with digital trends and continuously experiments with new ideas.
- Understands that social media is a business function and not merely a content publishing activity.

Compensation Starting salary: 25,000 per month and upwards, depending on relevant experience, demonstrated capabilities and performance.

KEY APPLICATION REQUIREMENTS

Candidates MUST provide the following as part of their application:
1. Links to at least two business or brand social media accounts they have personally managed or strategically handled.
2. A portfolio or presentation demonstrating their social media strategy, content planning and campaign work.
3. A brief explanation of their individual contribution to the accounts and measurable results achieved, wherever available.

Applications without relevant work samples, portfolio or demonstrable experience in managing business social media accounts will not be considered. Shortlisted candidates will be required to undergo a practical skill assessment as part of the recruitment process.

We are looking for a professional who can take ownership of the brand's social media strategy and contribute meaningfully to its growth.

📌 Social Media Strategist (Chennai)
🏢 Hi-Q PHOTOGRAPHERS
📍 Chennai