Social Media Executive

Vegan First | Ekatva Festival | Vegan India Conference Full time | in office | Mumbai

About Us

We are India's leading vegan media and events ecosystem. Vegan First is the country's most trusted voice for plant-based living — across content, community, and culture. Vegan India Conference is India's premier vegan thought-leadership event, bringing together changemakers, brands, and advocates. Ekatva Festival is a transformative lifestyle experience celebrating conscious living, wellness, and sustainability.

We are a mission-driven team that moves fast, thinks big, and genuinely believes the world is shifting — and we're here to lead that shift.

The Role

We are looking for a Social Media Executive who is as comfortable writing a punchy caption as they are designing a reel cover on Canva, chasing a warm lead, or jumping on a trend at 10 PM because it's too good to miss. This is not a scheduler-and-poster role. This is a builder role.

You will be the hands, voice, and eyes of three distinct but connected brands online — and you will help us launch, grow, and sustain event IPs that thousands of people look forward to every year.

If you live on Instagram, think in hooks, understand why something goes viral, and care about the vegan/conscious living space — we want to meet you.

What You Will Own

Content Creation & Copywriting

● Write original, on-brand copy daily — captions, stories, carousels, reels scripts, bio updates, link-in-bio copy, email subject lines

● Develop a consistent tone of voice across Vegan First, Ekatva Festival, and Vegan India Conference — each brand has its own personality and audience

● Research and write content that educates, entertains, and converts — not just posts that fill a calendar

● Script short-form video content (Reels, YouTube Shorts) in collaboration with the video/production team

Design (Canva)

● Create all social media creatives — feed posts, stories, reels covers, highlight covers, event countdowns, testimonial cards, speaker announcement posts — using Canva

● Maintain brand consistency across templates, colour palettes, fonts, and visual identity

● Adapt designs quickly for last-minute campaigns, news hooks, or event updates

● Build Canva template libraries so the team can move fast without breaking brand

Strategy & Growth

● Build and execute monthly content calendars aligned with brand goals, campaign timelines, and event launch windows

● Develop platform-specific strategies (Instagram, LinkedIn, YouTube, Facebook, WhatsApp Channels, X/Twitter) — what works on Instagram is not what works on LinkedIn

● Identify growth levers: collabs, trending formats,



hashtag strategy, cross-promotions with aligned creators and brands

● Propose and test new content formats, series ideas, and campaign concepts — bring at least one new idea to the table every month

● Track what's working, what isn't, and adjust without being told to

Event IP Launches — Vegan India Conference & Ekatva Festival

● Build pre-launch buzz and awareness campaigns months before the event

● Manage speaker/partner announcement rollouts, early bird pushes, and countdown content

● Create FOMO — through storytelling, behind-the-scenes content, social proof, and community moments

● Drive ticket/registration conversions through organic social content and community engagement

● Live-cover events across platforms and repurpose event content post-event to build evergreen value

Lead Collection & Conversions

● Set up, manage, and optimise lead generation through Instagram DMs, link-in-bio tools (Stan Store, Linktree, etc.), and story CTAs

● Run and track lead-gen campaigns — speaker interest, brand partnership interest, ticket waitlists, newsletter signups

● Maintain a clean lead tracker and ensure timely handover to the relevant team (sales/events/partnerships)

● Use WhatsApp Broadcast and community tools for nurture and conversion Online Reputation

Management (ORM)

● Monitor mentions, comments, DMs, and tags across all platforms daily

● Respond to community questions, comments, and DMs in brand voice — promptly and warmly

● Flag and manage negative sentiment, trolling, or misinformation with professionalism and speed

● Build a community that feels heard, seen, and valued — not just marketed to Trend-Spotting & Platform Agility

● Stay ahead of trending audio, formats, memes, and cultural moments — and know when to use them and when to skip

● Monitor what's working in the vegan, wellness, sustainability, and events space globally and in India

● Bring weekly trend updates to the team — "here's what's hot and here's how we use it"

● Experiment fearlessly — try things, measure, iterate

What We're Looking For

Must-Haves

● 3-5 years of experience managing social media for a brand, agency, or content creator (vegan/wellness/lifestyle space is a strong plus)





● Strong English copywriting skills — you can write a caption that stops the scroll and a bio that converts

● Hands-on with Canva — you can produce clean, on-brand designs independently without waiting for a designer

● Genuine understanding of Instagram's algorithm and content strategy

● Experience with lead collection tools and a basic understanding of the sales funnel

● Organised enough to manage multiple brand calendars simultaneously

● Proactive — you don't wait to be told; you see an opportunity and move

Great to Have

● Experience with Meta Business Suite, Later, Buffer, or any scheduling tool

● Basic video editing (CapCut, InShot, or Canva video)

● Experience managing or launching an event's social media presence

● Familiarity with WhatsApp Channels, Telegram communities, or Discord for community building

● An existing interest in veganism, plant-based living, wellness, or sustainability

How We Measure Success

You will be evaluated on:

● Follower growth and reach across managed pages

● Engagement rate (not just likes — saves, shares, comments, DM responses)

● Lead volume generated through social channels

● Content output consistency and quality

● Speed and quality of ORM responses

● New ideas pitched and tested per quarter

● Event IP social performance — registrations driven, reach achieved, community built

What This Role Is NOT

● A job where you schedule posts someone else wrote

● A job where you wait for a brief before creating

● A job where "we'll try that next quarter" is acceptable when now is better

● A 9-to-5 job when a trend breaks at 9 PM

What You Get

● A front-row seat to building India's most visible vegan media and events brand

● The autonomy to own your platforms and make real creative decisions

● A fast-moving team that respects ideas, not just hierarchy

● Exposure to event production, brand partnerships, influencer management, and content strategy at scale

● Competitive compensation based on experience

● The satisfaction of working for something that actually matters To Apply

Click on the link: https://forms.gle/Tg4AcYkZs6VntSN49

OR

Send us

- Your resume
- Links to 2–3 social media pages you've managed (with results if possible) 3. A Canva design you're proud of (or a quick sample made for us — show us how you'd announce Ekatva Festival)
- One content idea you'd execute for Vegan First in the next 30 days

Email: [email protected] and cc: [email protected], [email protected] | Subject Line: Social Media Executive – [Your Name]

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📌 Social Media Marketing Specialist (Mumbai)
🏢 Vegan First
📍 Mumbai