About the Role

Auric Advisory is looking for a creative and results-driven Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will be responsible for developing, implementing, and managing our social media strategies to increase brand awareness, engage target audiences, and generate quality leads for our consulting, startup advisory, and recruitment services.

Key Responsibilities

1. Strategy &
- Execution:

Develop and execute comprehensive social media strategies aligned with Auric Advisory’s business goals and target audience.
- Content Creation: Plan, create, and manage engaging daily content (copy, images, videos, and graphics) across major social media platforms (LinkedIn, Instagram, Facebook, X, etc.).
- Campaign Management: Design and run targeted paid social media campaigns to drive lead generation and brand visibility, optimizing budgets and performance metrics.
- Community Engagement: Monitor social channels, respond to comments and messages, and build meaningful relationships with followers, clients, and industry professionals.
- Analytics &
- Reporting: Track, analyze,



and report on social media performance metrics using analytics tools to refine strategies and maximize ROI.
- Trend Monitoring: Stay up-to-date with the latest digital marketing trends, social media algorithms, and industry best practices.

Qualifications &
- Requirements

1. 2–5 years of qualified experience in social media management, digital marketing, or a related role (experience in B2B or advisory services is a strong plus).
2. Proven track record of designing and executing successful social media campaigns that drive engagement and lead generation.
3. Excellent copywriting, editing, and visual storytelling skills.
4. Familiarity with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Canva).
5. Strong written and verbal communication skills with a creative mindset.

Required Skills

- Social Media Marketing
- Digital Marketing
- Content Strategy
- Campaign Management
- Analytics &
- Reporting

Preferred Skills

- Graphic Design Basics
- Paid Advertising (PPC)
- Lead Generation
- Brand Management
- Copywriting

📌 Social Media Marketing Specialist (Raipur)
🏢 Auric Advisory
📍 Raipur