Social Media Manager (Performance Marketing, CRM and Live Events)

Shreans Daga Foundation · South Mumbai (Marine Lines / Cuff Parade) · On-site · 2 to 5 years · ₹55,000 to ₹70,000 a month

If you love running a clear process well, every day, without being chased, read on.

About Shreans Daga Foundation

Shreans Daga Foundation is a Mumbai-based foundation that teaches meditation and inner-growth practices. We run residential retreats at Pyramid Valley International, live events in Mumbai, weekly online sessions, a podcast called Soulcast and the Soul Lab app. Our sessions are in English and Hindi.

The role in one line

You plan and run our social media, paid ads, email, WhatsApp, CRM follow-up and YouTube Live streams, following our content calendar and our systems, so that more of the right people book our retreats and events.

We are not hiring someone to build a new system. We want a disciplined person who runs a clear process well, reports on time and raises problems early.

What you will do

- Build the monthly content calendar (organic and paid), take it for approval, and publish posts, reels and stories on time
- Write clear briefs for our design and video team, and follow up until work is delivered
- Plan and run paid campaigns on Meta, YouTube and Google, inside an approved budget
- Read results every week: cost per lead, click rate and return on spend. Pause what loses and back what wins
- Send email campaigns and WhatsApp broadcasts from approved templates, and read open and click rates
- Put a tracking link (UTM) on every campaign, and check that every lead reaches our CRM the same day with its source
- Run YouTube Live streams at events, from set-up to recording
- Send a short weekly report and a one-page ad review every Monday, plus a monthly paid-ads report

CRM and automation (important for this role) Every lead from our ads, forms and WhatsApp lands in our CRM (HighLevel).



You make sure nothing is lost between the ad and the sales team.

- You understand leads, pipelines, stages, tags and lead sources, and you keep them clean
- You can check that a form or ad lead arrived in the CRM with the right tag and source, and fix it when it did not
- You can build and edit simple automations yourself: for example, tag a lead from a form, send a welcome email or WhatsApp, move a lead to the next stage, or remind the team to follow up
- You understand how a funnel works: ad, landing page, form, thank-you page, follow-up
- You can set up a simple landing page or form from a template
- You notice when lead numbers in the CRM do not match the ad platform, and raise it the same day

HighLevel experience is a robust plus. If you have used a similar CRM (Zoho, HubSpot, LeadSquared, Kylas or similar), we will train you on ours. Our team builds the complex automations; you run and maintain the everyday ones.

Tools you should know

Meta Ads Manager, YouTube Studio and Google Ads, a CRM (HighLevel or similar), WhatsApp marketing tools (AiSensy, WATI or Interakt), an email tool (Mailchimp, Brevo, HighLevel or similar), funnels and landing pages, and tracking (Meta Pixel, GA4, Tag Manager). You do not need all of it. You should have used at least three hands-on, including a CRM. Tell us honestly what you have used.

What you will be measured on

- Calendar: next month approved by the 25th, and 95% or more of planned posts published in their slot
- Paid ads: cost per lead and per booking against each campaign's target, and spend never above the approved cap
- Leads:



every lead in the CRM with its source, and handed to sales the same day
- Reporting: weekly ad review every Monday by 12 noon, and the monthly paid-ads report by the 5th
- YouTube Live: streams start on time, and the recording is published within 48 hours

Must have

- 2 to 5 years of hands-on social media and paid ads, with a content calendar you built and ran yourself
- Paid ads with real spend, and you can explain what you changed and why
- Hands-on use of a CRM, and at least one simple automation you set up yourself
- A basic understanding of funnels, landing pages and lead tracking (UTM, Pixel)
- You have run a YouTube Live or similar stream from start to finish
- You write your own weekly ad review
- You live within an easy commute of South Mumbai and are happy to be in the office every working day
- Good written English, and no pattern of leaving jobs within a year

Nice to have

- HighLevel
- Canva, YouTube titles and chapters, quick CapCut trims
- Hindi and Marathi alongside English
- An understanding of meditation, retreats or wellness. A big plus

This is not for you if

- You want a strategy or head-of-marketing role
- You want to redesign the process in your first months instead of running it well
- You have never worked inside a CRM and do not want to learn
- You need remote or hybrid work, or you are looking for a short stint

Hours, pay and notice

- Monday to Friday, plus the 1st and 3rd Saturday. Some events fall on evenings or weekends
- ₹55,000 to ₹70,000 a month (CTC), based on experience and the interview
- Reports to the Marketing Head
- Immediate joiners preferred. Notice of 30 days or less is fine

How to apply Apply through our short form (about 15 minutes), not by message.

Apply here: https://sdf-hiring.web.app/social-media-manager

We read every form ourselves and reply within five working days.

📌 Social Media Manager (Mumbai)
🏢 Shreans Daga Foundation
📍 Mumbai