Social Media Management

- Own the day-to-day content calendar across Instagram, YouTube, LinkedIn, and Facebook, balancing B2B trade content and consumer-facing content
- Write captions, hooks, and post copy tailored to each platform and audience
- Track engagement, growth, and platform analytics; report on what’s working and adjust the calendar accordingly
- Manage community engagement — comments, DMs, and audience interaction — in the brand’s voice
- Stay current on platform trends, formats, and algorithm shifts relevant to trade/B2B and beauty/consumer content

Content Creation & Shoots

- Support the Creative Head on shoots for YouTube and social content, working within our five content pillars: Salon Secrets, Trend Translation, Business Survival, Heritage & Tradition, and Quick Technique Clips
- Assist on set with camera/phone-based shoots — framing, basic lighting setup, and coordinating talent (salon owners, stylists, industry guests) alongside the Creative Head’s direction
- Independently capture lighter, quick-turnaround content (Reels, behind-the-scenes, event coverage) where a full shoot setup isn’t needed
- Source and coordinate shoot logistics — locations, guest scheduling, salon visits, and event coverage
- Draft shot lists and content outlines ahead of shoots for the Creative Head’s review
- Capture supporting photo and short-video assets for social from shoots and events
- Hand off raw footage to the video editor with clear notes; collaborate on rough cuts to ensure the final edit matches intent

Cross-functional Collaboration





- Work with the content strategist and editorial team to repurpose print/trade content into social and video formats
- Coordinate with the events team to capture content at HBS (Hair & Beauty Show India) and other StyleSpeak events
- Flag content opportunities from salon partners, brand collaborations, and industry news.

What We’re Looking For

- 2–4 years of experience managing social media for a brand, publication, or agency, with real on-set/production experience — not just scheduling and copywriting
- Comfortable being both behind and in front of the camera when needed (walkthroughs, intros, on-camera Q&A;)
- Working knowledge of shooting on a phone/DSLR/mirrorless camera and basic lighting/audio setup, sufficient to support a Creative Head on shoots and to independently capture lighter content
- Familiarity with short-form editing tools (CapCut, Premiere Rush, or similar) is a plus, even though a dedicated editor handles final cuts • Strong written communication — able to write in both a professional B2B trade voice and a punchier consumer/social voice
- Organised and self-directed; comfortable owning a calendar and a shoot schedule without heavy oversight
- Genuine interest in the beauty, salon, or wellness industry is a robust plus
- Willingness to travel locally for salon shoots and cover events (including some weekends around HBS and industry events) Nice to Have
- Experience creating content for a trade/B2B audience alongside a consumer audience
- Existing network or familiarity with the salon/spa/beauty industry in India
- Basic photography skills for stills alongside video

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Manager (Chembur)
🏢 Conferences u0026 Exhibitions Private
📍 Chembur