Job Title: Social Media Executive

Job Summary

We are looking for a creative, proactive and result-oriented Social Media Executive to manage and grow the company's overall social media presence and digital marketing activities.

The ideal candidate should have robust hands-on experience in social media management, content creation, photography, videography, reel shooting and editing, paid advertising and lead generation.

This is an execution-oriented role. The candidate must be comfortable independently handling the complete content creation process, from planning and shooting to editing, publishing and performance tracking. We are looking for someone who can take ownership of the company's digital presence and deliver measurable results.

Key Responsibilities

1. Social Media Management

- Manage the company's social media platforms, including Instagram, Facebook, YouTube, LinkedIn and WhatsApp.
- Develop and maintain monthly social media content calendars.
- Plan and publish engaging posts, reels, stories, videos and campaigns.
- Maintain consistent brand identity, communication and visual standards across all platforms.
- Monitor trends, trending audio, hashtags and content formats to improve reach and engagement.

1. Content Creation, Photography & Videography

- Independently shoot, edit and publish high-quality reels, short videos and promotional content.
- Handle mobile phone and DSLR camera photography and videography.
- Create engaging social media creatives, carousels, captions, hooks and promotional designs.
- Coordinate product shoots, video shoots, props, locations and on-camera talent.
- Use editing and design tools to produce creative and engaging content.

1. Digital Marketing & Paid Advertising

- Plan, execute and monitor paid advertising campaigns through Meta Ads Manager and Google Ads.




- Manage advertising budgets and optimise campaigns for better performance and lead generation.
- Generate quality business inquiries and leads through digital marketing campaigns.
- Analyse campaign performance and recommend improvements.
- Execute WhatsApp marketing, email marketing and influencer marketing campaigns.

1. Audience Engagement & Lead Management

- Handle daily comments, messages, inquiries and audience interactions across social media platforms.
- Maintain a proper database of social media inquiries and marketing-generated leads.
- Coordinate with the sales team for timely follow-up on incoming leads.
- Ensure professional and timely communication with customers and potential clients.

1. Website & Online Presence Management

- Manage and update the company's website with relevant content and information.
- Maintain and optimise the company's Google Business Profile.
- Monitor the company's online presence, brand visibility and customer interactions.
- Ensure proper logo usage, brand consistency and secure management of all social media accounts.

1. Reporting & Performance Analysis

- Track social media performance, including reach, impressions, engagement and follower growth.
- Monitor leads generated, advertising expenditure and campaign performance.
- Prepare and submit monthly digital marketing and social media performance reports.
- Identify opportunities to improve brand awareness, engagement and lead generation.

Required Skills & Qualifications




- 3–5 years of proven hands-on experience in social media management and digital marketing.
- Strong knowledge of Instagram, Facebook, YouTube, LinkedIn and WhatsApp marketing.
- Practical experience in shooting and editing reels and promotional videos independently.
- Working knowledge of Canva, CapCut, Adobe Premiere Pro or other video editing software.
- Working knowledge of Meta Ads Manager and Google Ads.
- Understanding of social media algorithms, content strategies, hashtags and digital marketing trends.
- Good knowledge of lead generation, campaign management and performance analytics.
- Excellent communication and content-writing skills.
- Good command of English, Hindi and Gujarati.
- Creative thinking, time management and the ability to work independently.

Preferred Qualifications
- Experience managing social media and digital marketing for a company or established brand.
- Knowledge of DSLR photography and videography.
- Experience in influencer collaborations and marketing campaigns.
- Basic understanding of website management, SEO and Google Analytics.
- A portfolio or links to previously managed social media accounts and created reels/videos will be an added advantage.

What We Are Looking For
- Someone who can independently manage the company's complete social media activities.
- A creative individual who can conceptualise, shoot, edit and publish content without depending entirely on external agencies.
- A candidate who understands both creative content and performance-driven marketing.
- Someone who takes ownership, meets deadlines and focuses on measurable business results.

Location Requirement
- Candidate should be based in Surat, Gujarat, or be willing to relocate to Surat before joining.

Contact: (phone hidden) Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Executive (Katargam)
🏢 ZeIos Packaging
📍 Katargam