Social Media Executive Content & Production

Department: Marketing

Designation: Social Media Executive Content & Production

Employment Type: Full-Time

Location: Greater Noida (Kasna)

Reporting To: Marketing Manager / Head of Marketing

Job Summary

We are looking for a creative, energetic, and versatile Social Media Executive who can independently conceptualize, create, shoot, and edit engaging digital content. The ideal candidate should possess strong storytelling abilities, hands-on camera skills, and an understanding of social media trends and analytics.

The candidate must be comfortable with on-location shoots, travelling for content production, and transforming ideas into compelling visual stories that strengthen brand presence and audience engagement.

Key Responsibilities

1. Content Ideation & Storytelling

- Develop creative content ideas, concepts, scripts, and storyboards for social media platforms.
- Create engaging and relatable content aligned with the brand's identity and marketing objectives.
- Identify trending topics, formats, audio, and creative opportunities relevant to the brand.
- Develop compelling narratives that communicate the brand's message effectively.

2. Content Shooting & Production

- Independently shoot videos, reels, photographs, interviews, and other digital content.
- Operate cameras, smartphones, and relevant shooting equipment confidently.
- Understand framing, composition, lighting, camera angles, and basic audio recording.
- Conduct indoor and outdoor shoots, including product shoots, brand shoots, and on-location content production.




- Travel to different locations whenever required for content creation.

3. Video Editing & Post-Production

- Edit videos, reels, and other content using relevant editing software.
- Add transitions, subtitles, graphics, sound effects, music, and other elements to enhance content quality.
- Ensure the final content is visually appealing, engaging, and platform-appropriate.
- Maintain consistency in editing style, visual quality, and brand presentation.

4. Social Media Management

- Plan, schedule, and publish content across relevant social media platforms.
- Maintain content calendars and ensure timely execution of planned activities.
- Manage day-to-day social media activities and ensure consistency in posting.
- Coordinate with internal teams to gather information, creative inputs, and content requirements.

5. Data Management & Performance Analysis

- Track social media performance metrics such as reach, impressions, engagement, views, follower growth, and audience retention.
- Analyze content performance and identify trends, insights, and improvement opportunities.
- Maintain social media reports, content trackers, and performance dashboards.




- Use data-driven insights to improve future content strategies.

Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Media, or a related field preferred.
- Relevant experience in social media management, content creation, video production, or digital marketing.
- Freshers with a strong portfolio and practical content creation skills may also be considered.

Required Skills & Competencies
- Strong storytelling and creative thinking abilities.
- Hands-on experience with camera handling and video shooting.
- Proficiency in video editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar software.
- Understanding of Instagram Reels, YouTube Shorts, and other digital content formats.
- Ability to independently manage the complete content creation process.
- Basic understanding of social media analytics and data interpretation.
- Strong communication skills and attention to visual detail.
- Willingness to travel for shoots, events, and content production.
- Ability to work independently and collaboratively in a fast-paced workplace.

Key Performance Indicators (KPIs)
- Consistency and timely execution of the content calendar.
- Quality, creativity, and storytelling effectiveness of content.
- Engagement, reach, views, and audience growth.
- Content production efficiency and turnaround time.
- Improvement in content performance based on analytics.
- Successful execution of on-location shoots and content projects.

📌 Social Media Executive (Greater Noida)
🏢 GEMERIA HAIR
📍 Greater Noida