Job Title: Social Media & Influencer Marketing Manager

Location: Kochi, Kerala

Employment Type: Full-time

Department: Marketing

Reports To: Head of Marketing / Marketing Director

About the Role

We are seeking a creative, data-driven, and highly organized Social Media & Influencer Marketing Manager to lead our brand's presence across all major digital channels. In this role, you will be responsible for defining our organic social strategy, producing engaging multimedia content, and building an end-to-end influencer marketing engine.

The ideal candidate understands how to combine brand storytelling with performance-driven creator partnerships to drive community engagement, brand affinity, and measurable conversions.

Key Responsibilities1. Social Media Strategy & Execution

- Develop and execute cross-platform organic social strategies tailored for Instagram, LinkedIn, YouTube, X, and emerging channels.
- Build and maintain a dynamic monthly content calendar covering product launches, brand moments, cultural trends,and educational content.
- Write compelling, on-brand copy, captions, and scripts; collaborate closely with in-house designers, videographers,and copywriters.
- Oversee active community management: engage with comments, direct messages, brand mentions, and community threads to build an active, loyal audience.
- Stay ahead of platform algorithm updates, audio trends, content formats (Reels, Shorts, Carousels), and industry benchmarks.

1. Influencer & Creator Marketing

- Own end-to-end influencer campaigns from discovery and outreach to contracting, briefing, content approvals, and tracking.
- Identify, vet, and build relationships with nano, micro, and macro creators across relevant niches,



ensuring brand alignment and authentic audience fit.
- Negotiate usage rights, deliverables, deliverables schedules, and commercial terms (gifting, fixed fees,affiliate/revenue-share models).
- Provide clear creative briefs that balance brand messaging requirements with creator creative freedom.
- Maintain an organized influencer database/CRM tracking communications, contracts, payments, shipping, and historical performance metrics.

1. Analytics, Reporting & Growth

- Set, monitor, and report on key social and creator KPIs (reach, engagement rate, follower growth, website traffic,CAC, ROAS, and affiliate conversions).
- Conduct regular campaign post-mortems to analyze what worked, share insights with stakeholders, and optimize future strategies.
- Partner with the Performance Marketing team to amplify top-performing influencer and organic content through paid social (whitelisting/creator licensing).

Requirements & Qualifications
- Experience: 1 year of experience managing brand social media accounts and leading influencer marketing campaigns.
- Creator Ecosystem Knowledge: In-depth understanding of influencer tiering, compensation and contract negotiation.
- Content Sense: Solid eye for visual aesthetics, creative copywriting, and short-form video formats (CapCut,Reels, TikTok/Shorts).
- Analytical Skills: Comfort working with Google Analytics, Meta Business Suite, and UTM tracking to measure attribution and ROI.
- Communication: Exceptional written and interpersonal skills, with the ability to build rapport with creators, agents, and external agencies.

What We Offer
- Competitive salary and performance-linked bonuses

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Social Media Executive (Kochi)
🏢 BIG SOCIALS
📍 Kochi