Location: Prabhadevi, Mumbai

SafeGold is India’s largest digital gold platform with over 80 million customers and 110+ distribution partners across India, Thailand, and the UAE. As a fintech innovator, we’re transforming how gold is bought, stored, and sold — using technology to bring efficiency, transparency, and trust to one of the world’s most traditional assets.

#9 in 2024 ET Growth Champions (India)

#21 in 2023 FT High Growth Companies (Asia)

With revenues of more than Rs. 6000 Crs in the year ending March-24, we have been part of the Financial Times rankings of the fastest growing startups in the Asia-Pacific region since 2021 till date. SafeGold is backed by the World Gold Council and leading venture capital funds, Beenext and Pravega.

What you’ll do

1. Own initiatives end-to-end

- Brainstorm, prioritize, and execute product-led growth initiatives
- Write detailed PRDs, specs, and creative briefs for engineering/design
- Partner with business and marketing to align roadmap with company goals

2. Full user lifecycle ownership

- Drive acquisition → onboarding → engagement → retention → churn prevention
- Design and run experiments to improve funnel performance
- Define user personas, channels, and value propositions per segment
- Conduct cohort analysis, drop-off pattern analysis

3. Cross-functional execution

- Collaborate with 6 engineers, 2 designers, 2 QA, and agency partners
- Translate business questions into testable hypotheses with success metrics




- Run A/B tests and growth loops (referrals, sharing, network effects)
- Build dashboards, analyze data (SQL, Mixpanel/Moengage), and report impact

4. Obsess over users

- Conduct market research and competitive analysis to champion the user voice in every roadmap and design decision
- Stay close to our customers through interviews, ethnographic research, and feedback loops
- Combine qualitative insights with cohort analysis and funnel metrics to uncover bottlenecks

5. Go-to-market & growth strategy

- Lead go-to-market strategy for current features and campaigns
- Set ambitious goals for acquisition, activation, engagement, and monetization via growth model
- Execute high-velocity experimentation pipelines to drive conversion and LTV
- Work closely with design, content, and marketing to shape positioning

What you bring

- Bias for action, ability to thrive in ambiguity, and hunger to build
- 5+ years of PM experience in fintech/consumer tech, ideally growth-oriented
- Proven track record of funnel optimization and driving retention
- Experience in 0-to-1 launches as well as scaling products at later stages
- Hands-on with SQL, A/B testing, MoEngage/Mixpanel, and growth frameworks
- Exceptional written/verbal communication, structured thinking, and user empathy
- Strong cross-functional leadership, managing engineering/design/QA teams

Reporting & Team

- Reporting to: Business Team
- Team: 6 engineers, 2 designers, 2 QA + agency partnerships

📌 Senior Product Manager (Mumbai)
🏢 Safegold
📍 Mumbai