Senior GTM Engineer — B2B Outbound & Email Deliverability

GoodSpace AI | Noida, on-site | Full time

About the role

GoodSpace is hiring a hands-on GTM Engineer to build and operate a reliable B2B outbound acquisition system. You will own prospect data quality, email infrastructure, campaign execution, integrations and the handoff of qualified opportunities to Sales.

Success means consistently generating relevant, Sales-accepted opportunities while maintaining reliable sending and accurate reporting. You should be comfortable investigating a deliverability problem, making a technical fix, designing a campaign experiment and explaining the resulting business impact.

What you will own

- Outbound campaigns: Define target segments with Sales, prepare relevant sequences, personalize where useful, test messaging and improve positive replies and qualified handoffs.
- Prospect data: Manage sourcing and enrichment workflows, validation, deduplication and exclusions using approved sources and tools.
- Email infrastructure: Operate domains and mailboxes, authentication, connections, reputation monitoring, sending schedules and capacity controls. Coordinate DNS, access and procurement dependencies with the responsible owners.
- Campaign operations: Run Smartlead or an equivalent platform, maintain campaign-to-mailbox mappings, diagnose failures and increase volume within agreed operating limits.
- Verification and suppression: Keep bounce, unsubscribe and exclusion handling reliable across source lists, campaign systems and the CRM. Validate that excluded contacts do not re-enter active campaigns.
- Technical integrations: Build or maintain APIs, webhooks, scripts and scheduled jobs for event ingestion, reconciliation, lead routing and reporting, with Engineering support for shared production systems.
- Sales handoffs: Deliver complete, traceable lead records with context and a named Sales owner. Collect acceptance/rejection feedback and improve targeting.




- Measurement: Maintain a reconciled view of sends, reported deliveries, bounces, replies, positive replies, handoffs, Sales acceptance and downstream conversions. Document cohort and attribution definitions.
- Operating reliability: Set up monitoring, incident procedures, runbooks and health reviews. Raise infrastructure constraints before they affect campaign commitments.

What we are looking for
- Typically 3–6 years of relevant experience, with demonstrated technical ownership and results.
- Personally owned B2B outbound email campaigns and can show Sales-accepted opportunity outcomes, including their definitions and attribution.
- Hands-on Smartlead, Instantly or comparable campaign-platform experience; ability to operate our existing Smartlead setup.
- Practical experience with domains, mailboxes, SPF, DKIM, DMARC, sending reputation and deliverability diagnosis.
- Ability to use APIs and webhooks and write or debug Python or JavaScript scripts; comfortable inspecting logs and reconciling data.
- Experience integrating email verification, bounce/unsubscribe suppression and CRM lead routing.
- Strong segmentation, copy-testing, funnel analysis and documentation skills.
- Preference for graduates of a recognized college or university. Relevant experience, technical work and demonstrated outcomes will carry substantial weight in our assessment.

Useful additional experience
- Recruitment technology, marketplaces or B2B SaaS acquisition.
- CRM integrations, SQL, enrichment platforms and workflow automation tools.




- Operating several domains and mailbox groups with documented controls.

Your first 30 days
- By day 7: Complete an inventory of domains, mailboxes, campaigns, integrations and owners. Establish a reconciled baseline and prioritized improvement plan. Agree qualification definitions and weekly outcome targets with the hiring manager and Sales.
- By day 14: Validate suppression and event reconciliation across active sending accounts. Demonstrate controlled tests for bounces, unsubscribes, duplicate events and re-uploaded excluded contacts. Document remaining dependencies with owners and dates.
- By day 21: Launch two agreed segment/message experiments within available capacity, with traceable handoffs and Sales feedback.
- By day 30: Deliver a reconciled campaign-to-Sales dashboard, reviewed experiment results, operating runbooks and an evidence-based plan for the next month.

Implementation timing assumes required access and agreed Engineering support. Numerical opportunity targets will be agreed after the baseline and available capacity are established.

How success will be assessed

- Sales-accepted opportunities, qualification rate and cost per accepted opportunity.
- Positive-reply and handoff conversion rates with explicit definitions and reporting windows.
- Infrastructure reliability, event completeness and adherence to agreed sending controls.
- Successful experiments and documented improvements in targeting or conversion.
- Contribution to pipeline and customer acquisition, reviewed jointly with Sales.

What to share when applying

Please provide your resume and a campaign case study showing your personal ownership, audience, infrastructure, delivered volume, positive replies, Sales-accepted opportunities and lessons learned. Also describe one deliverability incident and one automation or integration you implemented. Redacted or reconstructed examples are welcome.

📌 Senior GTM EngineerB Outbound & Email Deliverability (Noida)
🏢 GoodSpace AI
📍 Noida