- Responsible for overall branch operations and the performance profitability of the branch.
- Drive and participate in field-marketing activities of various financial products along with the team to improve brand visibility.
- Plan, conduct and monitor the branch field-level marketing activities to ensure a healthy pipeline of leads resulting in business conversion and branch growth.
- Focus on customer engagement for new customer acquisitions and retention of existing customers.
- Conducting error-free valuation appraisal of gold ornaments pledged in the branch with correct weight and purity assessment as per company policy and auditory compliance.
- Joint custodian of the Vault with responsibility for safekeeping of pledged securities as per company policies.
- Responsible for keeping NPAs in control through strong follow-ups from customers for interest collections.
- Good planning abilities are required for the smooth functioning of the branch and for developing cohesiveness within the company and co-workers.
- Hiring, coaching, mentoring and training employees and providing timely feedback on their performance.
- Maintaining quality performance of the business, preparing various reports, and taking necessary actions for growth of the business in the branch.
- Increase Gold Loan business, plus various other third-party products i.e., NCD's, Gold Coins sale, etc.
- Responsible for correct valuation maintenance of 100% process compliance at branch.
Required Qualifications and Experience
- 4-7 years of relevant experience required.
- Bachelor's Degree/Post-graduation Degree preferred.
- Previous experience in gold loan banking, gold loan products, management or client service preferred.
- Consistently demonstrates explicit and concise written and verbal communication skills.