Search Engine Optimization Specialist (Bengaluru)

Search Engine Optimization Specialist (Bengaluru)

06 Nov
|
Digital Academy 360
|
Bengaluru

06 Nov

Digital Academy 360

Bengaluru

We're Hiring: Senior SEO Specialist – SEO, AEO & GEO

? Location: JP Nagar 3rd Phase, Bengaluru

? Experience: 4–7 Years

? Industry: EdTech / Digital Education

⏰ Employment Type: Full-Time | Work from Office

About Digital Academy 360Established in 2015, Digital Academy 360 is a leading digital marketing and skills development institute with over 50,000 learners across 33+ countries. We offer industry-focused digital marketing and AI education and are accredited by NSDC and Skill India.

We are looking for a skilled and experienced Senior SEO Specialist to drive end-to-end organic growth across SEO (Search Engine Optimization), AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

If you have robust technical SEO expertise, agency experience, and the ability to manage multiple projects while driving measurable business results, we'd love to hear from you!

Key Responsibilities1. SEO Strategy & Project Management

- Develop and execute comprehensive SEO strategies, audits, roadmaps and performance reports.
- Independently manage 3–5 concurrent SEO projects.
- Ensure timely execution, quality checks and project delivery.

2. Technical SEO

- Conduct technical audits covering crawlability, indexation, website architecture, redirects, canonicals and sitemaps.
- Optimize JavaScript SEO and Core Web Vitals.
- Coordinate with developers to implement and validate technical recommendations.

3. On-Page & Content SEO

- Conduct keyword research, search intent analysis and competitor research.
- Develop content clusters, content briefs and topical authority strategies.
- Optimize metadata, internal linking and existing website content.

4. AEO (Answer Engine Optimization)

- Optimize content for Featured Snippets, People Also Ask and conversational search queries.
- Improve content structure and entity clarity for AI-assisted search results.

5. GEO (Generative Engine Optimization)

- Improve brand visibility across Google AI experiences, ChatGPT, Gemini and Perplexity.




- Strengthen brand authority through credible mentions, authoritative content and entity consistency.
- Monitor and evaluate AI search visibility and citations.

6. Off-Page & Local SEO

- Plan and execute ethical link-building strategies and digital PR activities.
- Conduct backlink analysis and brand mention monitoring.
- Implement local SEO strategies wherever relevant.

7. Analytics & Performance Reporting

- Track organic traffic, keyword performance, leads and conversions using Google Search Console and GA4.
- Analyze branded and non-branded search performance.
- Prepare performance reports with actionable insights and recommendations.

8. Team Coordination & AI Automation

- Collaborate with content, development, design and marketing teams.
- Create actionable briefs, project trackers and execution plans.
- Leverage AI and automation tools to improve SEO research, audits and reporting workflows.

Required Skills & Experience
- 4–7 years of hands-on SEO experience.
- Minimum 2+ years of experience working in a digital marketing agency.
- Proven experience managing multiple client websites or SEO accounts simultaneously.
- Ability to independently manage 3–5 projects from strategy to execution.
- Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO and Content SEO.
- Practical knowledge of AEO and GEO.
- Experience with technical audits, website migrations, Schema Markup, Core Web Vitals and JavaScript SEO.
- Working knowledge of WordPress and other CMS platforms.
- Proficiency in Google Search Console, GA4, Google Tag Manager, Ahrefs / SEMrush, Screaming Frog and Looker Studio.




- Basic understanding of HTML, CSS and JavaScript.
- Excellent analytical, communication, documentation and project management skills.

Preferred Qualifications
- Experience in EdTech, Education, SaaS, B2B or other competitive industries.
- Exposure to AI search visibility tracking, digital PR and SEO automation.
- Knowledge of APIs or automation platforms such as n8n.
- Experience with project management tools such as ClickUp, Asana, Jira, Trello or Notion.

Key Performance Indicators (KPIs)
- Growth in relevant non-branded organic impressions, clicks and qualified website traffic.
- Improvement in technical SEO health, indexation and Core Web Vitals.
- Increase in qualified organic leads and conversion rates.
- Improvement in AEO/GEO visibility, AI citations and referral traffic.
- Timely project execution and effective management of multiple SEO projects.

Application RequirementsCandidates are required to share:
- 3 SEO Case Studies highlighting objectives, baseline performance, strategy, individual contribution, timelines and measurable results.
- At least one Technical SEO case study.
- At least one AEO/GEO experiment with supporting evidence and observations.
- Examples of managing multiple SEO projects simultaneously.
- Work samples such as SEO audits, roadmaps, content briefs and performance reports (confidential information can be redacted).

Please clearly highlight your individual contributions versus work managed or executed by your team. Selection Process
1. Resume and Portfolio Screening.
2. Practical Assignment – Website Audit and a Prioritized 90-Day SEO, AEO & GEO Roadmap.
3. Technical Interview and Case Study Discussion.
4. Final Interview with the Leadership Team.

Interested?If you are passionate about SEO, emerging AI search technologies and driving measurable organic growth, we would love to connect with you! ? Apply now and be part of Digital Academy 360!

📌 Search Engine Optimization Specialist (Bengaluru)
🏢 Digital Academy 360
📍 Bengaluru

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