Salesforce Marketing Manager

Role: Salesforce Marketing Manager

Experience: 10–12 Years

Domain: B2B Marketing – IT Services / Technology Consulting

Target Market: US and Global Markets

Focus: Demand Generation, Digital Marketing, ABM, Marketing Automation & Revenue Growth

1. What is this role about?

The client is looking for an experienced B2B Marketing Manager who can drive the complete marketing strategy for an IT services or technology consulting organization. The candidate should have experience promoting services such as Salesforce, CRM, Cloud, Digital Transformation, SaaS, and Enterprise Technology Solutions, particularly targeting US clients.

This is a strategic and leadership role, not just an execution-level digital marketing position.

1. Key skills to look for

Skill

B2B Marketing

IT services / Technology / SaaS marketing

Demand Generation

Lead generation and pipeline creation

ABM

Account-Based Marketing for enterprise clients

Digital Marketing

LinkedIn, Google Ads, SEO, Email campaigns

Marketing Automation

HubSpot, Marketo, SFMC, Pardot, Zoho

AI Marketing

AI-driven campaigns, personalization, analytics





Content Marketing

Whitepapers, case studies, GTM content

Marketing Analytics

ROI, MQL, SQL, pipeline reporting

Team Management

Leading marketing teams and managing budgets

Global Marketing

US / North American market exposure
1. Must-have requirements

- 10–12 years of B2B marketing experience.
- Robust experience in IT Services / Technology Consulting / SaaS.
- Hands-on experience in demand generation and lead generation.
- Experience running ABM campaigns.
- Strong digital marketing and marketing automation knowledge.
- Experience targeting US or North American clients.
- Experience managing marketing teams, budgets, and campaigns.
- Ability to align marketing activities with sales and revenue targets.

1. Good-to-have skills

- Salesforce Services / CRM Transformation marketing.
- Salesforce Marketing Cloud or Pardot.
- HubSpot or Marketo.
- Demandbase, 6sense or Terminus.
- Salesforce, AWS, Microsoft or Google Cloud partner marketing.
- AI-powered marketing tools.

📌 Salesforce Marketing Manager (Hyderabad)
🏢 kasmo cloud solutions
📍 Hyderabad