Role Overview

MSA Instruments is seeking a commercially driven Sales Engineer / Sales Executive to develop business and manage customer accounts across the assigned territory. The role involves field sales, regular factory visits, relationship building, identifying new opportunities, promoting industrial automation and instrumentation solutions, and achieving sales targets. Candidates with an engineering background as well as non-engineering candidates with strong industrial field-sales experience are encouraged to apply.

Key Responsibilities

- Maintain good relationships with existing customers and generate repeat business.
- Identify recent customers, generate leads, and develop business opportunities.
- Promote process instrumentation and automation products such as transmitters, sensors, PLC, SCADA, HMI, VFD, and gas detection systems.
- Understand customer requirements and recommend suitable technical solutions.
- Plan customer visits, conduct product demonstrations, and follow up on business opportunities.
- Identify new opportunities for automation projects, system upgrades, and instrument replacement.
- Prepare quotations, negotiate prices, and close sales orders.
- Coordinate with technical teams for product selection, proposals, and customer support.
- Coordinate with internal teams for timely delivery, order execution, and payment collection.
- Handle customer queries and coordinate with technical teams to resolve issues.
- Monitor market trends, competitor activities, and upcoming industrial projects.
- Maintain daily sales records and submit regular reports to the reporting manager.




- Achieve assigned sales targets through effective customer management and business development.
- Continuously improve technical knowledge of process instrumentation and industrial automation products/Systems..

Required Qualifications and Skills A. Engineering Candidates Technical and Sales Skills

Qualification: B.E. / B.Tech in Instrumentation, Electronics, or Electrical Engineering.

- Knowledge of Process Instrumentation, Industrial Automation, PLC, SCADA, VFD, Gas Detection Systems, and Transmitters.
- Ability to read engineering drawings, technical datasheets, and P&ID; diagrams; understand technical compliance and tender specifications.
- Experience or aptitude in technical/engineering sales, B2B industrial sales, solution pitching, ROI calculation, and product demonstrations.

B. Non-Engineering Candidates Commercial and Relationship Skills Qualification: B.Sc., B.A., B.Com., or Diploma in Instrumentation, Electronics & Telecommunication, or Electrical.

- Experience in B2B sales, industrial field sales, business development, territory mapping, lead generation, cold calling, or corporate sales.
- Strong customer relationship management and customer-retention skills.
- Understanding of tender processes, GeM, price estimation, commercial quotations, pricing strategy, and contract negotiation.

Key Competencies

- Strong communication, negotiation, and relationship-building skills.
- Customer-focused approach with business-development orientation.
- Planning, territory management, and follow-up discipline.
- Willingness to travel extensively within the assigned territory.
- Ability to work independently and achieve sales targets.

📌 Sales Engineer/Executive (Bhubaneswar)
🏢 Msa Instruments
📍 Bhubaneswar