Company Description Vans Electronics is a sourcing and supply chain partner specializing in high-quality electronic components for OEMs, manufacturers, and businesses across India. The company focuses on reliable procurement, vendor development, import/export solutions, and bulk order fulfillment to support production needs efficiently. Backed by a strong global vendor network and deep industry experience, Vans Electronics streamlines sourcing and bridges the gap between international manufacturers and Indian businesses.

The team is committed to quality assurance, competitive pricing, consistent supply, and high levels of customer satisfaction. Vans Electronics partners with organizations of all sizes, from startups to large-scale manufacturers, to provide dependable components and supply chain solutions.

Role Description The Product Marketing Manager role at Vans Electronics is a full-time, on-site position based in Noida. This role involves developing and executing product marketing strategies for electronic components and solutions, including defining positioning, messaging, and value propositions for target customer segments.

The Product Marketing

Manager will conduct market and competitive research, collaborate with product management and sales teams to plan go-to-market initiatives, and support product launches and campaigns. Daily responsibilities include creating sales enablement materials,



coordinating with cross-functional teams, tracking performance of marketing activities, and gathering customer feedback to refine product and marketing strategies. The role also includes close collaboration with supply chain and procurement teams to align marketing initiatives with product availability and business objectives.

Qualifications

- Strong market and customer insight skills, including Market Research and competitive analysis.
- Experience in Product Marketing and Go-to-Market Strategy for B2B or industrial/electronics products.
- Background in Product Management, with the ability to translate technical features into customer-focused benefits.
- Sales collaboration experience, including supporting sales teams with collateral, training, and lead generation efforts.
- Excellent written and verbal communication skills, with the ability to create transparent, concise marketing materials.
- Analytical mindset with proficiency in using data and metrics to evaluate campaign performance and inform decisions.
- Ability to work on-site in Noida and collaborate effectively with cross-functional teams.
- Bachelor’s degree in Marketing, Business, Engineering, or a related field; experience in electronics or components sourcing is an advantage.

- Familiarity with B2B marketing tools, CRM platforms, and digital marketing channels is beneficial.

📌 Product Marketing Manager (Noida)
🏢 Vans Electronics
📍 Noida