The Yoga Institute is looking for a results-driven Performance Marketing & Lead Generation Manager to plan, execute, and manage paid advertising campaigns across social media platforms. The role focuses on promoting webinars, workshops, courses, and other Institute programmes while generating high-quality leads and improving campaign performance.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
- Run campaigns to promote webinars, workshops, online sessions, courses, and special programmes.
- Generate quality leads and enquiries from relevant target audiences.
- Identify target audiences and develop effective campaign strategies, audience segments, and retargeting campaigns.
- Monitor campaign performance, budgets, cost per lead (CPL), conversions, and ROI.
- Continuously optimise campaigns to improve lead quality, reach, engagement, and conversions.
- Conduct A/B testing of ad creatives, copies, headlines, and audience targeting.
- Coordinate with the content and design teams for ad creatives, videos, captions, and landing pages.
- Track leads, prepare campaign performance reports,



and share actionable insights.
- Explore new advertising opportunities to improve campaign reach and lead generation.

Requirements & Skills
- Graduate in any discipline; Digital Marketing or Marketing background preferred.
- 2–5 years of experience in performance marketing, paid advertising, or digital campaign management.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience in lead generation campaigns and managing advertising budgets.
- Understanding of audience targeting, retargeting, conversion tracking, and campaign analytics.
- Ability to analyse campaign data and optimise performance.
- Good communication, coordination, and analytical skills.
- Experience promoting webinars, workshops, educational programmes, or wellness-related services will be an advantage.

Ideal CandidateA proactive and performance-oriented skilled who can independently manage advertising campaigns, generate relevant and high-quality leads, and contribute to the growth of The Yoga Institute's webinars, workshops, and educational programmes.

📌 Performance Marketing & Lead Generation Manager (Mumbai)
🏢 The Yoga Institute Mumbai
📍 Mumbai