Performance Marketer

About us

Sunlight Sports Group is a dynamic sports equipment retail and marketing company. We handle creative strategy, retail operations, e-commerce and marketing for major sports brands like Li-Ning and Hundred in India. Our work spans digital campaigns, content creation and retail activations that bring sports gear to life.

Start Date: Immediately

Annual CTC: ₹5,00,000 - 10,00,000 (Based on experience)

Experience: 1 - 3 year(s) in Performance Marketing and Growth Marketing.

About the Role

You’ll own paid performance across Meta and Google (SEM/PPC) for e-commerce brands with specific budgets. You’ll work hand in hand with our creative and e-commerce teams, and your job is to turn data into direction, to understand which creative to make next, which audience to scale and which campaigns target optimal sales.

Responsibilities

- Optimize and scale performance campaigns across Meta and Google Ads
- Manage budgets, bids and daily spend with a sharp focus on ROI and contribution margin.
- Track ROAS, CPA, CTR and CVR in order to act quickly on what the numbers show.
- Turn performance data into creative briefs with hooks, angles, formats and product-led directives.
- Collaborate with designers on statics and creatives, giving feedback grounded in data and strategy.
- Own Meta (Facebook and Instagram) campaign management end to end: campaign structure, lead-gen and conversion campaigns, audience building (custom and lookalike audiences), budget allocation, bidding and creative testing.
- Set up and maintain Meta tracking, Conversions API and monitor creative fatigue, frequency and lead quality.
- Measure and analyse the performance of all digital marketing campaigns against pre-defined goals, with a focus on ROI and KPIs.




- Identify key trends and insights from data and use them to optimize spend and overall campaign performance.
- Brainstorm cutting-edge and sustainable growth strategies so digital marketing initiatives keep evolving.
- Implement and monitor conversion points, and optimise user funnels for maximum conversion rates.

Skills

- 2+ years of hands-on performance marketing experience: Deep knowledge of Google Ads, Meta and ANS Ads Manager is a must.
- Demonstrable experience in setting up and optimizing Google Ads, social media campaigns, including hands-on Meta Ads Manager experience.
- Creative, with a proven ability to identify target audiences and design digital campaigns to achieve desired targets.
- Strong analytical skills and a data-driven approach to decision-making.
- Deep knowledge of Keyword Planner, Performance Planner, Google Analytics 4 (GA4) and Google Tag Manager.
- Familiarity with Meta Pixel and Conversions API, Google Ads Editor, Meta Ads, ANS and Reddit Ads is preferred.
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
- Experience optimizing landing pages and user funnels to drive higher conversion rates.
- Strong technical command of Meta Ads and Google Ads: account structure, bidding, tracking and attribution.

What Will Set You Apart

- Experience running e-commerce accounts with meaningful budgets.
- A track record of scaling campaigns, not just maintaining them
- Thinking in contribution margin, not just ROAS
- A portfolio or examples of creatives you helped direct, with the performance numbers behind them

How to Apply

Send your CV to [email protected] along with one campaign you scaled and one creative you’re proud of, including what made it work (the numbers, not just the visuals).

📌 Performance Marketing/ Growth Marketing (Bengaluru)
🏢 Sunlight Sports Group
📍 Bengaluru