Company Description Fitspire – Health | Wellness is a health and wellness brand focused on fitness, agility, and overall well-being for people of all age groups. The company develops a wide range of products that prioritize authenticity, safety, and performance, aiming to be globally competitive. Fitspire is committed to becoming India’s leading and most respected wellness brand by promoting a stronger and healthier lifestyle across the nation.

Its products are 100% vegan and vegetarian, free from chemicals and steroids, and driven by innovation and scientific validation.

Role Description The Performance Marketing Head – D2C/FMCG is a full-time, in office role based in New Delhi. This role is responsible for planning, implementing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, retention, and revenue growth for Fitspire’s D2C and FMCG business. Day-to-day tasks include designing data-driven marketing strategies, managing paid media budgets, overseeing campaign execution, and monitoring key performance metrics.

The role also involves collaborating with sales, brand, product, and creative teams, conducting market and competitor analysis, and continuously testing new channels and tactics to improve ROI.





The Performance Marketing

Head will lead a team, build scalable processes, and ensure alignment of performance marketing efforts with overall business objectives.

Qualifications

- Strong skills in Market Planning and Marketing Management, with the ability to design and execute performance marketing strategies for D2C and FMCG brands.
- Proficiency in Market Research and Public Relations to understand consumer behavior, track competitors, and support brand visibility and reputation.
- Experience in Sales enablement, with a focus on aligning marketing campaigns to drive conversions, revenue, and customer lifetime value.
- Hands-on experience with digital advertising platforms (e.g., Meta, Google Ads, marketplaces), performance analytics, and marketing automation tools.
- Demonstrated ability to lead and mentor teams, manage budgets, and make data-driven decisions in a fast-paced environment.
- Excellent analytical, communication, and stakeholder management skills.
- Prior experience in D2C, FMCG, or health and wellness brands is highly beneficial.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field, or equivalent professional experience.

📌 Performance Marketing HeadC/FMCG (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi