Role & responsibilities

Role & Responsibilities

- Plan, execute, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads and other relevant platforms.
- Manage end-to-end B2B/B2C lead generation campaigns for Game Development, Software Development, iGaming and Art & Design services.
- Develop and implement audience targeting strategies for international markets, particularly the USA and UK.
- Manage Google Ads campaign formats, including Search, Demand Gen and Performance Max.
- Create, test, and optimize ad copies, creatives, audience segments, and landing pages through A/B testing.
- Monitor and improve key performance metrics, including CPL, CPQL, conversion rates, lead quality, ROI and ROAS.
- Analyze lead quality and implement strategies to reduce irrelevant leads and improve qualified lead generation.
- Develop and manage re marketing campaigns, custom audiences, and lookalike audiences.
- Manage advertising budgets and optimize campaign spending across platforms, campaigns, and geographies.
- Collaborate with Design, Content, SEO, and Business Development teams to develop campaign creatives, messaging, and landing pages.
- Work closely with Sales/Business Development teams to analyze lead quality, conversion rates, and campaign effectiveness.
- Manage conversion tracking, pixels, tags, and campaign attribution.
- Prepare and present weekly and monthly campaign performance reports with actionable insights and recommendations.




- Conduct competitor and market research to identify new advertising opportunities and audience segments.
- Stay updated with advertising platform developments, algorithm changes, and digital marketing trends.

Preferred candidate profile

- Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.
- Minimum 5+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Marketing.
- Proven experience managing paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Strong expertise in Google Ads, including Search, Demand Gen, and Performance Max campaigns.
- Experience in B2B/B2C lead generation, preferably in IT Services, Game Development, IGaming, SaaS or Creative/Design services.
- Hands-on experience generating leads from international markets, particularly the USA and UK.
- Proven ability to manage advertising budgets and achieve CPL, CPQL, ROI and ROAS targets.
- Strong knowledge of campaign planning, audience targeting, bidding strategies, re marketing, A/B testing, and campaign optimization.
- Good understanding of GA4, Google Tag Manager, conversion tracking, pixels, and campaign attribution.
- Experience with CRM platforms such as HubSpot, Zoho, Salesforce, or similar tools.
- Solid analytical, problem-solving, communication, and reporting skills.
- Ability to interpret campaign data and implement strategies to improve lead quality and conversion rates.
- Google Ads, Meta Blueprint, LinkedIn, or other relevant digital marketing certifications will be an added advantage.

📌 Performance Marketing Executive (Kolkata)
🏢 Red Apple Technologies
📍 Kolkata