Company Description Colligate India Private Ltd is a leading trade marketing agency specializing in brand promotion and merchandising across Modern Trade and General Trade channels. The organization supports brands in enhancing in-store visibility, driving sales, sampling products, and managing consumer feedback to improve product acceptance and strategy.

With a robust pan-India presence in major modern trade chains and general trade counters, Colligate operates in metros, state capitals, and B-class towns across multiple categories. The company has a team of 700+ professionals, including business and operations leaders, project managers, promoters, merchandisers, and IT specialists, all focused on customer satisfaction and cost-effective, end-to-end execution. Colligate also leverages an in-house GPS-based Android application and well-defined processes in recruitment, training, daily operations, performance management, payroll, and compliance to deliver reliable and data-driven solutions to clients.

Role Description The Modern Trade Head – FMCG – Hygiene Category will lead and manage modern trade business for the hygiene product portfolio, ensuring strong visibility, distribution, and sales performance across key retail chains. This full-time, on-site role based in Kurla involves developing channel strategies, planning promotions, and negotiating with modern trade partners to drive category growth.

The role includes overseeing execution of planograms, merchandising standards, and in-store activations, while closely monitoring sales data, consumer insights, and competition activities.





The Contemporary Trade

Head will collaborate with brand, sales, and supply chain teams to align forecasts, manage inventory, and support product launches. Daily responsibilities also include guiding field teams, reviewing performance metrics, optimizing trade investments, and ensuring compliance with company policies and partner requirements.

Qualifications

- Strong expertise in contemporary trade management, including key account handling, category management, and trade marketing in the FMCG or hygiene sector.
- Proficiency in sales planning, forecasting, and target achievement, with experience in analyzing sell-in and sell-out data.
- Ability to design and execute promotion plans, in-store activations, merchandising strategies, and planograms.
- Competence in stakeholder management and negotiation with modern trade chains, distributors, and internal cross-functional teams.
- Good command of data analysis and reporting tools; familiarity with digital or app-based field management systems is an advantage.
- Proven people management skills, including team leadership, performance tracking, coaching, and process adherence.
- Excellent communication, presentation, and relationship-building abilities, with a customer-centric and results-oriented mindset.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is preferred.
- Prior experience in a similar senior role in FMCG modern trade, preferably within hygiene or personal

Base Location - Mumbai/ Delhi Salary - As per Industry

📌 Modern Trade Head- FMCG- Hygiene Category (Kurla)
🏢 Colligate India Private
📍 Kurla