The Marketing Executive will be responsible for generating business for the hospital through marketing initiatives, brand promotion, patient acquisition, referral development and community engagement.
The candidate should be capable of independently carrying out field marketing activities, developing professional relationships and supporting the hospital's business growth.
1. Key Responsibilities
The recruiter should identify candidates who have experience or practical knowledge in:
- Hospital Marketing: Planning and executing marketing activities to generate business.
- Medical Events: Organising CMEs, workshops, medical camps and promotional events.
- Market Development: Identifying new geographical areas and developing potential customer segments.
- Business Development: Exploring new service opportunities and supporting marketing plans.
- Field Marketing: Conducting regular market visits and building relationships with healthcare stakeholders.
- Reporting: Preparing and submitting marketing activity reports within the prescribed schedule.
1. Key Result Areas (KRAs)
Candidates should understand the following expected outcomes:
- Revenue generation through marketing initiatives.
- Hospital brand promotion and market development.
- Patient acquisition and referral generation.
- Community engagement and outreach.
- Preparation and submission of marketing reports.
1. Key Performance Indicators (KPIs)
The recruiter should assess the candidate's ability to contribute towards:
- Brand awareness.
- Return on investment from marketing campaigns.
- Number of CMEs and promotional programmes conducted.
- Patient acquisition.
- Referral and lead generation.
- Community engagement.
1. Essential Skills and Competencies
Communication Skills: Positive verbal and written communication, including the ability to interact professionally with doctors, hospital administrators and potential referral partners. Relationship-Building Skills: Ability to establish and maintain professional relationships with healthcare stakeholders.
Organisational Skills: Ability to plan, coordinate and execute marketing events and activities.
Project Management Skills: Ability to manage multiple assignments, follow schedules and prepare activity reports.
Computer Skills: Working knowledge of MS Word, Excel and PowerPoint.
Application Question(s)
- Have you completed an MBA in Marketing or Hospital Management?
- How many years of experience do you have in healthcare marketing?
- What is your current CTC?
- What is your expected CTC?
- What is your current notice period?