Job Responsibilities

- Develop and implement the annual outbound marketing plan.

- Execute marketing plans in collaboration with the marketing team and Sales organization.

- Participate in trade shows and industry events to understand customer requirements, market trends, and customer insights.

- Systematically engage with customers across global markets through digital channels such as the website, YouTube, webinars, and social media.

- Develop and execute effective digital marketing strategies.

- Drive online lead generation and generate qualified leads for the Sales team.

- Develop and manage online content for the company website, YouTube channel, newsletters, webinars, and social media platforms.

- Support brand awareness and positioning in the global Semiconductor and Test & Measurement markets.

- Work closely with Sales and Technical teams to ensure marketing activities align with business objectives.

Experience & Requirements





- Experience working in the Semiconductor or Test & Measurement industry.

- At least 5 to 6 years of experience in Technical Sales, Application Engineering, Outbound Marketing, or related marketing roles.

- Strong experience in market segmentation and marketing communications (Marcom).

- Very positive understanding of digital marketing techniques, tools, and current trends.

- Proven experience in generating qualified leads from target markets.

- Experience in organizing online webinars and driving registrations and audience engagement.

- Experience in developing and managing newsletters and email marketing campaigns.

- Experience in online customer engagement and digital communication.

- Experience in marketing and Marcom activities for global markets, particularly North America, Europe, and Asia.

📌 Marketing Manager (Bengaluru)
🏢 prodigy technovations
📍 Bengaluru