Job highlights

- Support the team with other responsibilities as required
- Hands-on experience in both marketing activities (campaigns,content,social media,email marketing) and sales lead generation (outbound prospecting,appointment setting)
- Good working knowledge of tools such as LinkedIn Sales Navigator,CRM,email automation tools and basic SEO / analytics

Job Summary

Marketing Lead Generation Executive

Location: Pune

Responsibilities

- Plan and execute B2B marketing activities (LinkedIn, email campaigns, content, webinars, events) to build brand visibility and generate inbound leads.
- Create and coordinate marketing collateral such as case studies, service decks, brochures, newsletters, blogs, and social media posts.
- Manage the company website, SEO, and social media presence in coordination with the team, and track campaign performance.
- Generate qualified leads/opportunities through outbound prospecting, LinkedIn Sales Navigator, cold email, cold calling, and appointment setting.
- Build and maintain targeted prospect databases and run multi-touch outreach and nurture sequences for the USA / UK / Australia markets.
- Qualify leads, schedule discovery calls, and hand over sales-ready opportunities to the sales team, supporting them through to closure.
- Track and report key metrics, leads generated, appointments set, conversion rates.
- Maintaining and updating sales, marketing and lead generation documentation and CRM records.
- Collaborating with management on marketing plans and lead generation targets.




- Support the team with other responsibilities as required.

Requirements and Skills

- 1 to 2 yrs of experience in B2B marketing and lead generation, preferably in IT services / software / technology consulting.
- Hands-on experience in both marketing activities (campaigns, content, social media, email marketing) and sales lead generation (outbound prospecting, appointment setting).
- Should have experience working with the USA / UK / Australia market and understand international B2B buying cycles.
- Proven track record of generating qualified leads / appointments against monthly and quarterly targets.
- Good working knowledge of tools such as LinkedIn Sales Navigator, CRM, email automation tools and basic SEO / analytics.
- Excellent written and verbal communication skills, able to articulate the value proposition clearly to prospects over email, calls and presentations.
- Ability to create and run marketing campaigns end to end, and to measure and optimise them using data.
- A valuable understanding of technologies such as Opensource, front-end technologies, Content Management Systems, Mobile, QA/ Testing, and AI Ecosystem would be an added advantage.
- Focused on producing results without being supervised.
- Ensure 100% CRM and Timesheet adherence and updating.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing & Lead Generation Executive (Pune)
🏢 Invezza Technologies
📍 Pune