ROLE OVERVIEW:

We are looking for a Marketing Head who can take ownership of marketing across digital and offline channels and drive integrated campaigns for the company's brand and projects.

The ideal candidate should have a strong understanding of real estate marketing, digital marketing, brand building, performance marketing, lead generation, campaign planning, and on-ground activations.

This is a hands-on role requiring someone who can move seamlessly from strategy to executionplanning a campaign, coordinating with agencies and internal teams, monitoring performance, and ensuring measurable business outcomes.

KEY RESPONSIBILITIES:

1. 360 Marketing Strategy

- Develop and execute integrated marketing strategies for the Modern Spaaces brand and individual projects.
- Plan annual, quarterly and monthly marketing calendars aligned with business and sales objectives.
- Identify the right mix of digital, traditional, experiential and on-ground marketing channels.
- Develop campaign concepts and communication strategies across different stages of the project lifecycle.

1. Digital & Performance Marketing

- Plan and manage digital campaigns across Google, Meta and other relevant platforms.
- Drive qualified leads and enquiries for residential projects through performance marketing.
- Work closely with performance marketing agencies/partners and monitor campaign ROI, CPL, lead quality and conversion metrics.
- Analyse campaign data and continuously optimise budgets, creatives, targeting and channels.
- Explore emerging digital platforms and new-age marketing opportunities.

1. Brand & Content Marketing

- Build and strengthen the Modern Spaaces brand identity and positioning.
- Develop content and communication strategies for projects and corporate brand initiatives.
- Work closely with creative, content and social media teams/agencies to develop engaging campaigns.
- Ensure consistency of brand messaging across all touchpoints.
- Support storytelling around architecture, design, sustainability, projects, customer experience and the company's vision.

1. Social Media & Digital Presence

- Oversee social media strategy and content calendars across relevant platforms.
- Work with internal teams/agencies on reels, videos, static creatives, carousels, project content and campaigns.
- Monitor engagement, reach and overall digital brand presence.
- Identify opportunities to improve organic visibility and community engagement.

1. Offline & Traditional Marketing

- Plan and execute offline marketing initiatives including: Hoardings and outdoor advertising, Print advertising, Brochures and collaterals, Site branding, Project launch materials, Newspaper and magazine campaigns, Directional/signage branding
- Manage vendor coordination, quotations, production and execution.
- Ensure timely deployment of marketing assets across project sites and other locations

1. Events & Experiential Marketing





- Plan and execute project launches, customer events, broker/channel partner events, exhibitions and activations.
- Develop innovative on-ground marketing ideas to generate awareness and leads.
- Coordinate with agencies, vendors, sales and project teams for seamless execution.

1. Project Marketing

- Work closely with the Sales, CRM and Project teams to understand project positioning, target audience and sales requirements.
- Develop project-specific marketing strategies based on location, product, pricing and customer segment.
- Support current project launches from pre-launch through launch and ongoing sales campaigns.
- Develop marketing collateral, campaign communication and launch plans.

1. Agency & Vendor Management

- Manage external agencies including creative, digital, media, PR, production and event partners.
- Brief agencies, evaluate proposals and ensure timely delivery.
- Negotiate with vendors and maintain marketing budgets.
- Track campaign spends and ensure cost-effective execution.

1. Analytics & Reporting

- Track key marketing metrics including leads, CPL, conversion, campaign ROI, website traffic, engagement and brand performance.
- Prepare regular marketing reports and insights for management.
- Use data to identify what is working and recommend corrective actions.
- Maintain marketing budgets and campaign trackers.

1. Performance Marketing

- Plan, execute, and optimise performance campaigns across Google, Meta, YouTube, and other relevant digital platforms.
- Develop lead-generation strategies for project launches, ongoing sales campaigns, and brand initiatives.
- Manage campaign budgets and optimise spends to achieve targeted CPL, CAC, ROAS, and lead quality.
- Continuously test and optimise audiences, creatives, messaging, campaign formats, and landing pages.
- Drive qualified leads rather than focusing only on lead volumes.

1. Lead Funnel & Conversion Optimisation

- Own the digital funnel from lead generation lead qualification site visit booking.
- Work closely with the Sales and CRM teams to monitor lead quality and improve conversion rates.
- Identify gaps in the funnel and recommend initiatives to improve lead-to-site-visit and site-visit-to-booking conversions.
- Analyse customer behaviour and campaign data to improve targeting and acquisition efficiency.
- Drive remarketing and retargeting strategies across the customer journey.

1. Analytics & Performance Tracking

- Track and analyse key metrics including leads, qualified leads, CPL, CAC, conversion rates, ROAS, site visits,



bookings, and revenue contribution.
- Use GA4, CRM data, dashboards, pixels, UTM parameters, and conversion tracking to measure campaign effectiveness.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Ensure accurate campaign tracking, attribution, and reporting.

1. Campaign & Project Launches

- Develop digital acquisition plans for new project launches and key sales campaigns.
- Work with the Creative, Content, Sales, and CRM teams to develop campaign strategies and communication.
- Identify the right audiences, channels, budgets, and campaign objectives for each project.
- Monitor campaign performance closely and make real-time optimisation decisions.

1. Landing Pages & Digital Optimisation

- Work with internal teams and external partners to create and optimise landing pages for lead generation.
- Improve landing page experience, messaging, CTAs, and conversion rates.
- Identify opportunities to improve the overall digital customer journey.

1. Agency & Partner Management

- Manage performance marketing agencies and external digital partners.
- Set clear campaign objectives, budgets, KPIs, and deliverables.
- Review agency performance and ensure campaigns are optimised for business outcomes.
- Stay updated with platform changes, new advertising formats, digital trends, and emerging acquisition channels.

KEY SKILLS & COMPETENCIES:

- 10+ years of experience in Marketing, Performance Marketing, Digital Marketing, Growth Marketing, or Digital Acquisition. Preferably in real estate, construction, hospitality, retail or a consumer-facing industry.
- Strong hands-on experience with Google Ads, Meta Ads, YouTube Ads, GA4, remarketing, and conversion tracking.
- Proven experience in lead generation and performance marketing, preferably in real estate or other high-value/lead-driven businesses.
- Strong understanding of digital acquisition funnels and conversion optimisation.
- Experience managing significant digital advertising budgets.
- Strong analytical and problem-solving skills with the ability to translate data into actionable decisions.
- Excellent stakeholder management and communication skills.
- Strong understanding of CPL, CAC, ROAS, conversion rates, attribution, and lead quality.
- Strong understanding of 360 marketing digital + offline.
- Hands-on experience in performance marketing and lead generation.
- Good understanding of Google Ads, Meta Ads, social media and digital analytics.
- Strong campaign planning and project management skills.
- Experience managing creative, media and digital agencies.
- Strong communication and presentation skills.
- Ability to manage multiple campaigns/projects simultaneously.
- Creative thinker who can translate business objectives into compelling marketing campaigns.
- Strong stakeholder and vendor management skills.

📌 Marketing Head (Bengaluru)
🏢 MODERN SPAACES
📍 Bengaluru