Role & responsibilities

1. Campaign planning and execution

- Plan offline campaigns that fit the companys growth goals and regional targets.
- Example: a plan to add 500 new connections in west Ahmedabad this quarter. You decide the locations, activities, budget and timeline, then execute it.

2. BTL activities ownership

- BTL (Below-The-Line) means direct, on-ground marketing rather than TV or print ads.
- You own society drives, where you set up stalls or teams in housing societies, plus on-ground activations and direct consumer outreach such as pamphlets, door-to-door visits and demo desks.
- This is the core of the job.

3. Cross-functional and vendor coordination

- You work with outside vendors (printers, activation agencies, event setup teams), creative designers, and internal teams such as sales and operations.
- The goal is to deliver on time and at good quality. For example, you brief the designer on a flyer, get it printed, and make sure it reaches the activation site before the event.

4. Vendor management

- You build and maintain relationships with vendors and agencies, negotiate rates and terms, and keep costs under control without letting quality drop.

5.



Performance tracking and reporting

- You track results such as footfall at an activation, leads collected, and conversions to actual connections.
- You put this into easy reports (mostly in Excel or Google Sheets) for management, so they can see which campaigns worked and which didn’t.

6. Events and exhibitions

- You take part in corporate events, trade exhibitions, RWA (Residents’ Welfare Association) meetings and product promotions.
- RWA meetings matter because society approvals and goodwill often decide whether you can operate inside a housing complex.

7. Marketing collateral support

- You help create brochures, sales presentations, promotional emails and social media posts.
- You are not the designer or copywriter. You give the brief, review the output and make sure the material is usable on the ground.

Role: Marketing - Other, Industry Type: Hardware & Networking, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate read more

Key Skills Field MarketingFMCG MarketingBtl Activation

📌 Marketing Executive (Ahmedabad)
🏢 TeamLease Digital
📍 Ahmedabad