Experience: 2to4

Conduct regular market visits to gather competitor activity, pricing, schemes, POSM, branding, and distribution insights.

Random checks of wall paintings, e-rickshaw campaigns, retailer branding, events, and BTL activities to ensure SOP compliance.

Plan participation, coordinate requirements, capture market insights, and submit post-event reports.

Conduct surveys on farmer, retailer, and distributor engagement; analyze campaign effectiveness and feedback.

Track district-wise and campaign-wise budget utilization and report variances.

Measure effectiveness of campaigns, farmer meetings, events, POSM deployment, and promotional activities.

Monitor competitor schemes, product launches, pricing, field activities, and branding initiatives.

Prepare weekly, monthly, and quarterly reports, dashboards, and management presentations.

Monitor campaign data quality, lead generation records, coupon registrations, and activity reporting.

Support trade shows, lucky draws, distributor programs, product launches, and strategic marketing initiatives.

📌 Marketing Executive - ATL (Lucknow)
🏢 Gyandhara Industries
📍 Lucknow