Job highlights

- 3-6 years of experience in brand marketing,brand strategy,or content strategy.
- Candidates must have experience in the marketing or advertising industry,strong writing skills,and a good understanding of youth culture and digital platforms
- Candidate Location: Must currently reside in Mumbai
- Required Skills and Qualifications
- Preferred Qualifications

Manager - Brand Marketing & Communications | No of Openings: 5

Job Summary

We are looking for a brand-focused Manager - Brand Marketing & Communications to lead brand strategy, content planning, and communication across digital platforms and external channels. The role involves maintaining a consistent brand identity, guiding social media content, monitoring emerging trends, and coordinating with creative partners. Candidates must have experience in the marketing or advertising industry, strong writing skills, and a valuable understanding of youth culture and digital platforms.

Experience: 3-6 Years

Job Location: Ghatkopar West, Mumbai

Salary: Up to 12 LPA

Candidate Location: Must currently reside in Mumbai

Roles and Responsibilities

- Brand Strategy & Communication
- Develop and lead the overall brand marketing strategy, separate from client campaign marketing.
- Maintain consistent brand communication across websites, apps, PR, presentations, and social media.
- Create and maintain brand guidelines and tone-of-voice documents.
- Adapt brand messaging to different formats while maintaining a consistent brand identity.
- Content Strategy & Social Media Management
- Guide and mentor the Social Media Executive on content strategy, calendar planning, and execution.
- Review content to ensure quality, consistency, and alignment with brand guidelines.
- Monitor Gen Z trends, youth culture, memes, emerging content formats, and social media platform updates.




- Identify relevant trends and convert them into practical brand communication strategies.
- Creative & Stakeholder Coordination
- Brief and coordinate with external creative partners, including designers, video editors, and PR agencies.
- Collaborate with Product and Insights teams to use audience and community data for brand and content decisions.
- Represent the brand voice in PR opportunities, partnerships, and other external communications.

Required Skills and Qualifications

- 3-6 years of experience in brand marketing, brand strategy, or content strategy.
- Mandatory: Experience in the marketing or advertising industry.
- Candidates must currently reside in Mumbai.
- Hands-on experience managing or guiding social media pages.
- Strong understanding of audience growth, brand voice, and content strategy.
- Excellent written and verbal communication skills.
- Good knowledge of Gen Z culture, emerging content trends, and social media platforms.
- Ability to mentor junior team members and provide clear creative direction.
- Strong strategic thinking and the ability to align trends with brand objectives.

Preferred Qualifications

- Experience in youth-focused, D2C, media, or content-led businesses.
- Experience coordinating with external creative partners or PR agencies.
- Ability to use audience insights and community data to improve brand communication.

Key Competencies

- Brand Strategy & Management
- Marketing Communications
- Content Strategy
- Social Media Management
- Creative Direction
- Trend Analysis
- Team Mentoring
- Stakeholder Management
- Written & Verbal Communication
- Compensation & Joining

"> Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Brand Marketing & Communications (Mumbai)
🏢 TrueLedge (HR and Accounting Services)
📍 Mumbai