The CoinDCX Journey: Building the Future of Finance At CoinDCX, our mission is clear — to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance. As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale. We believe change starts together — with bold ideas, relentless execution, and people who want to build what’s next.

If you’re driven by purpose and thrive in environments where your work directly shapes the brand narrative, you’ll feel right at home here.

About

CoinDCX CoinDCX is India's first crypto unicorn, on a mission to make crypto and blockchain accessible to every Indian. We are building a trusted, innovative platform that empowers millions to participate in the future of finance.

About the Role We're looking for a creative thinker, exceptional storyteller, and hands-on copywriting expert who can turn complex financial concepts into simple, compelling, and high-impact communication. As Manager – Brand Copywriting, you'll own end-to-end creative messaging across brand campaigns, product launches, digital advertising, video scripts, and growth communication. This is a high-ownership, execution-focused role for someone who can think big, write brilliantly, move fast, and deliver independently.

Key Responsibilities Brand Campaigns &

- GTMs: Conceptualize and execute 360° brand campaigns and product launches, developing creative territories, campaign ideas, taglines, messaging frameworks, and presentation-ready decks.

Creative Copy &

- Scriptwriting: Write engaging English and Hinglish scripts for brand films, digital ads,



performance videos, YouTube, and social media.

Growth &

- Performance Copy: Create high-converting push notifications, emailers, banners, in-app communication, and performance creatives that drive acquisition, engagement, and trading activity.

Website &

- Product Communication: Develop sharp, consumer-friendly copy for landing pages, websites, product features, and onboarding journeys.

AI-Powered Creative Execution: Actively use AI tools such as ChatGPT, Claude, and Gemini for ideation, prompt engineering, copy variations, and faster creative delivery without compromising originality.

End-to-End Ownership: Independently manage creative briefs from ideation to execution, collaborating with Brand, Design, Video, Product Marketing, and Growth teams to ensure timely, high-quality delivery.

What We're Looking For 5–8 years of hands-on copywriting experience with leading creative agencies, fintech, BFSI, or consumer-tech brands.

Strong BFSI/fintech experience OR genuine interest in financial markets are mandatory.

Exceptional command of English and Hinglish, with strong conceptual thinking, storytelling, and scriptwriting abilities.

Proven experience across integrated brand campaigns, digital advertising, performance marketing, and product communication.

Strong presentation skills with the ability to independently build structured,



compelling creative decks.

Hands-on proficiency with generative AI tools and prompt engineering is a must.

A proactive, solution-oriented individual who thrives in fast-paced environments, handles feedback constructively, and delivers with minimal supervision.

A robust creative portfolio showcasing original campaign ideas, scripts, and impactful consumer communication.

Hiring Process

Here’s what your journey with us looks like: Application Review – We assess for skills, craft, and intent Recruiter Connect – A short conversation to understand you better Functional Round(s) – Deep dive into creative strategy, writing quality, and problem-solving Assignment / Simulation Round – A take-home or live exercise to understand how you approach real brand challenges Culture &

- Values Discussion – A conversation to understand our ways of working Where We Work We believe the best ideas emerge when people build together. CoinDCX operates as a work-from-office organisation, and this role is based out of our Mumbai office — where collaboration, speed, and alignment happen in real time.

Perks That Empower You Design Your Own Benefits: Versatile perks to match your lifestyle Unlimited Wellness Leaves: Rest and recharge as you need Mental Wellness Support: Access to therapy and wellness resources Learning Sessions: Bi-weekly opportunities to learn and grow Ready to Build What’s Next? If you want a role where your writing builds the brand, sparks connection, and drives cultural relevance — not just impressions — this is it. Join CoinDCX and help us make crypto accessible to every Indian, together.

📌 Manager - Brand Copywriting (Bengaluru)
🏢 Coindcx
📍 Bengaluru