Job Purpose:

- Drive demand generation and business growth by developing and nurturing strategic relationships with existing and prospective key accounts across industries.

- Enhance ELGi's brand visibility, influence key decision-makers, build product awareness, and drive consideration and adoption of ELGi products.

- Collaborate with internal stakeholders and regional sales teams to identify business opportunities and support sales conversion.

Key Responsibilities:

- Develop and maintain strong relationships with key stakeholders, decision-makers, and influencers across strategic accounts.

- Drive ELGi's inclusion in the Approved Vendor List (AVL) of target key accounts.

- Develop and execute customized account engagement strategies to communicate ELGi's product value proposition and competitive advantages.

- Identify opportunities to increase ELGi's share of wallet within existing key accounts through cross-selling and new application opportunities.

- Map key accounts, including their group companies, subsidiaries, manufacturing locations, business footprints, and existing product usage.

- Conduct market research and account-level analysis to identify business potential, customer requirements, applications, and competitive presence.

- Engage with multifunctional stakeholders within key accounts to strengthen brand awareness and promote ELGi products for consideration.

- Participate in industry events, customer meetings,



and business forums to enhance brand visibility and build strategic relationships.

- Collaborate with the marketing team to develop customized product positioning and marketing initiatives based on customer and industry segments.

- Work closely with regional sales teams to identify, qualify, and generate potential business opportunities.

- Provide comprehensive account intelligence, customer insights, application details, and competitor information to support sales teams.

- Coordinate customer meetings, product presentations, technical discussions, and follow-ups to facilitate opportunity progression.

- Ensure smooth handover of qualified leads to the regional sales team and provide necessary support for successful conversions and deal closures.

- Track identified opportunities and support the sales team in improving conversion rates and business growth.

Key Performance Indicators (KPIs):

- Growth in share of wallet across strategic key accounts.

- Number of key accounts included in ELGi's Approved Vendor List (AVL).

- Number of recent business opportunities and applications identified.

- Business opportunities generated across existing key accounts and group companies.

- Number of accounts progressed from brand awareness to product consideration.

- Qualified leads and sales pipeline generated.

- Contribution towards successful lead conversion and business development.

📌 Lead Business Development - Key AccountsB) Bangalore (Bengaluru)
🏢 ELGI EQUIPMENTS
📍 Bengaluru