Job Title: Salesforce Data 360 & Pardot (MCAE) Consultant

Experience: Relevant experience in Salesforce Pardot (MCAE) and Data Cloud / Data 360

Location: Chennai, Bangalore, Hyderabad, Pune & Gurgaon

Work Model: Hybrid – 3 Days Work From Office

Payroll: Haparz

Budget: Up to ₹1.6 LPM

Role Overview

We are looking for an experienced Salesforce Data 360 and Pardot (Marketing Cloud Account Engagement) skilled to define and implement customer data strategies, audience segmentation frameworks, and engagement-driven targeting models.

The ideal candidate should have strong functional knowledge of Pardot/MCAE and Salesforce Data Cloud, with the ability to unify customer data, create meaningful audience segments, improve marketing engagement, and establish effective subscriber lifecycle and deliverability strategies.

This role involves defining how customer data is collected, unified, segmented, and activated across Salesforce Marketing Cloud Account Engagement, CRM, Data Cloud, and external platforms.

Key Responsibilities

- Assess customer data sources, data quality, consent information, and audience readiness to establish a reliable customer data foundation.
- Define audience segmentation strategies and engagement scoring models based on customer behavior, interactions, and marketing engagement.
- Design the Customer 360 approach using Salesforce Data Cloud to unify customer profiles across multiple data sources.
- Establish segmentation, suppression, exclusion, and audience lifecycle management processes.
- Define data flows and integration requirements between Pardot (MCAE), Salesforce CRM, Data Cloud, and external marketing platforms.
- Develop re-engagement, sunset, subscriber hygiene,



and inactive audience management strategies.
- Define engagement-based audience selection criteria for IP warm-up activities, considering subscriber engagement, deliverability, and sender reputation.
- Establish customer consent, preference management, and data governance practices across marketing audiences.
- Identify opportunities for AI-driven audience selection, targeting, segmentation, and campaign optimisation.
- Collaborate with Salesforce architects, marketing operations, CRM teams, and business stakeholders to translate marketing requirements into scalable data and audience strategies.
- Define best practices for maintaining accurate, compliant, and actionable customer profiles.

Required Experience & Expertise
- Strong hands-on experience with Salesforce Pardot / Marketing Cloud Account Engagement (MCAE).
- Good understanding of Salesforce Data Cloud / Data 360 and Customer 360 concepts.
- Experience designing audience segmentation frameworks and engagement scoring models.
- Understanding of customer data unification, identity resolution, and unified customer profiles.
- Experience defining marketing audience activation and lifecycle management strategies.
- Knowledge of subscriber management, suppression lists, consent management, re-engagement, and deliverability.
- Understanding of data flows between Pardot, Salesforce CRM, Data Cloud, and external platforms.

Good to Have
- Salesforce CRM integration experience.
- Knowledge of APIs, data ingestion, and data transformation.
- Exposure to AI-driven segmentation and predictive audience targeting.
- Experience with marketing data governance and data quality frameworks.
- Salesforce Marketing Cloud or Data Cloud certifications.

Work Location: In person

📌 Hiring Salesforce Data 360 & Pardot (MCAE) Consultant (Bengaluru)
🏢 Haparz
📍 Bengaluru