Company Description Wipfin is a growing organization focused on delivering cutting-edge solutions in the financial and technology space. The company is committed to using data-driven strategies and modern digital tools to reach and serve its customers effectively.

Team members collaborate across functions to build scalable products and customer-centric services. Wipfin values continuous learning, experimentation, and performance-oriented work, offering opportunities for career growth and impact. The organization encourages inclusive practices and welcomes diverse perspectives to drive better business outcomes.

Role Description The Head of Digital Marketing is a full-time, on-site role based in Chennai, responsible for leading Wipfin’s overall digital marketing strategy and execution. This role involves planning and managing multi-channel campaigns, including search, social, email, and content marketing, to drive brand awareness, engagement, and lead generation.

The Head of Digital Marketing will oversee performance tracking, web analytics, and optimization of campaigns to improve ROI and customer acquisition costs. Daily tasks include managing and mentoring the digital marketing team, coordinating with product, sales, and design teams,



and ensuring consistent brand messaging across all digital touchpoints. The role also includes budget ownership, vendor and agency management, and staying updated on digital trends and best practices to keep Wipfin’s digital presence competitive and innovative.

Qualifications

- Strong foundation in Marketing and Digital Strategy, with experience designing and executing integrated digital plans.
- Proficiency in Social Media Marketing and Lead Generation, including planning campaigns that drive qualified traffic and conversions.
- Hands-on experience with Web Analytics tools (e.g., Google Analytics or similar) to interpret data and optimize campaigns.
- Proven leadership experience managing digital marketing teams, stakeholders, and external partners or agencies.
- Ability to develop and manage budgets, set performance KPIs, and report results to senior leadership.
- Excellent communication, presentation, and stakeholder management skills, with a collaborative working style.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience in financial services, fintech, or technology-driven businesses is an advantage.

Location: Chennai.

📌 Head of Digital Marketing (Chennai)
🏢 Wipfin
📍 Chennai