Company Description

At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief.

Website: www.cuminco.com

Instagram: https://www.instagram.com/cuminco_india/?next=%2F

Key Responsibilities

- Own customer retention end to end: grow repeat purchase rate, customer lifetime value and purchase frequency.
- Plan and run campaigns across WhatsApp, Email, SMS and other CRM channels, with personalised messaging for each customer segment.
- Build automated customer journeys: welcome, cart abandonment, post-purchase onboarding, cross-sell and win-back.
- Own and scale our loyalty programme: tiers, rewards, member engagement and programme economics.
- Drive cross-category repeat purchases, reviews, UGC and referrals, including festive and gifting-season campaigns.
- Analyse the website funnel and run experiments across product pages, collection pages, cart and checkout to improve conversion.
- Optimise on-site levers such as bundles, upsell and cross-sell, offers, trust signals and mobile experience.
- Identify, evaluate and drive strategic growth initiatives that open recent revenue opportunities and improve business performance.
- Lead these projects across teams from business case to launch and post-launch review, such as new delivery options, channels, markets and product launches.




- Build business cases using unit economics and prioritise the growth roadmap by impact versus effort.
- Measure true campaign and experiment impact through A/B tests and holdout groups, and report clearly to leadership.
- Manage CRM channel costs and compliance, including DLT, WhatsApp templates, consent and frequency capping.
- Work closely with the performance marketing, creative, tech, telesales and business teams to drive overall growth.

Skills & Qualifications

- 3–5 years in growth, CRM, CRO, or strategy roles at a D2C/consumer brand; founder’s office or consulting backgrounds welcome.
- Strong hands-on experience in D2C, e-commerce, FMCG, or consumer brands.
- Experience with platforms such as MoEngage,, Shopify, , or other similar platforms.
- Understanding of test design: sample sizes, statistical significance and holdout groups.
- Ability to take on ambiguous problems, structure them and see them through independently.
- Strong project management. You can run several initiatives across teams in parallel.
- Clear written and verbal communication for proposals, briefs and leadership updates.Strong analytical skills: advanced Excel/Google Sheets and cohort and RFM analysis.
- Strong understanding of customer lifecycle management, segmentation, and marketing automation.
- Experience managing WhatsApp and email marketing campaigns.
- Understanding of key metrics such as CLTV, repeat purchase rate, churn, AOV, and campaign ROI.
- Ability to independently plan, execute, and optimise growth initiatives.

📌 Growth Generalist (Gurugram)
🏢 Cumin
📍 Gurugram