Growth & Strategy Manager Vyapar Plus

ROLE SUMMARY

As part of the Product & Strategy function for Vyapar Plus, he/she will be responsible for scaling Vyapar Plus as a merchant-led platform by driving acquisition, activation and monetization of Kirana merchants. The role owns business requirements, partner onboarding, commercial design, GTM execution and performance management across merchant services and financial products, with accountability for revenue growth, transaction volumes, merchant activation and partner performance.

KEY RESPONSIBILITIES

- Product Strategy & Roadmap: Define the Vyapar Plus product strategy, roadmap, priorities and business requirements across banking services, merchant services and lead-generation products.
- Business Model & Commercials: Design and evaluate product commercials, commission structures, retailer payouts, partner commercials and unit economics to ensure sustainable business growth.
- Product Development & Execution: Drive requirements from ideation to BRD, development, UAT and Go-Live, ensuring alignment between business requirements and technology implementation.
- Product & Partner Integrations: Manage end-to-end integration requirements with banking, fintech and service partners across AEPS, DMT, BBPS, Travel, Wallet, Loans and Lead Generation.
- Merchant / Kirana Journey: Design and optimise the end-to-end Kirana onboarding, authentication, transaction, lead generation, service and earnings journeys.
- GTM & Scale-up Strategy: Develop the go-to-market strategy for onboarding and activating Kiranas, including pilot planning, geographic expansion, BDO-led distribution and merchant productivity.
- Lead Management & Distribution: Define lead flows, eligibility criteria, routing logic, CRM requirements and consumption of Muthoot customer/lead data across products.
- Revenue & P&L; Management: Track product-level revenue, commissions, payouts,



transaction volumes, active retailers and overall unit economics to identify growth and profitability opportunities.
- Cross-functional Stakeholder Management: Act as the key business/product interface across Technology, Operations, Finance, Compliance, Risk, Infosec, Legal and external partners to drive timely execution.
- Controls & Compliance: Incorporate KYC, transaction limits, geofencing, authentication, reconciliation and other regulatory/business controls into product journeys.
- Product Analytics & Performance: Define KPIs and dashboards to monitor onboarding, activation, transactions, retailer earnings, lead conversion and product-wise performance.
- Continuous Product Improvement: Identify gaps through business/merchant feedback and data, and drive enhancements to improve retailer adoption, engagement, transaction volumes and overall profitability.

KEY DECISIONS TAKEN

- Recommends partner commercials and payout structures for approval.
- Owns preparation of business cases for new product launches.
- Defines product requirements and merchant journeys.
- Plan GTM strategic priorities and merchant activation plans.
- Tracks profitability and recommends corrective interventions.
- Plans, prioritizes and build partnerships for the Vyapar plus product

KEY ROLE DIMENSIONS

Partnering & Influencing Product team, External Agencies , Acquiring recent partners , Internal Finance, Marketing teams

Scale up to 1.2 lakh retailers annually.

Geography Managed: Pan – India

Partnerships: 6 Fintech Partners





KEY SKILLS & BEHAVIOURAL ATTRIBUTES

Functional Competencies

- Business Strategy Development
- Productivity Management
- Financial Analysis & Profitability Management
- Revenue Growth Planning
- Operational Excellence
- Digital Transformation
- Project & Program Management
- Change Management
- Process Automation
- Data Analytics & MIS

Behavioral Competencies

- Strategic Thinking
- Leadership & Influencing Skills
- Stakeholder Management
- Problem Solving
- Innovation Mindset
- Result Orientation
- Decision Making
- Collaboration & Team Management

Behavioral Attributes- Driven and in alignment with our Purpose “Transforming the life of the common man by improving their financial well-being” and anchored by our core value of integrity, collaboration, and excellence.

EDUCATION / EXPERIENCE

- 3-5 years of experience incl Business development & Growth in lending products with fintech, leading banks or NBFCs or a multi-product platform business
- Experience in Fintech, NBFC, Banks, Technical service providers
- Some Experience in product, SAAS, some experience in Business development including P&L; Stakeholder management
- Ability to closely work with internal and external teams
- Sales and marketing know-how.
- Problem solving and Research acumen
- Exceptional communication skills
- Proven ability towards constructive networking
- Team player and multi-tasker with exceptional organizational skills

Role: Enterprise & B2B Sales - Other, Industry Type: FinTech / Payments, Department: Sales & Business Development, Employment Type: Full Time, Permanent Role Category: Enterprise & B2B Sales Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Business Development Business StrategyScalingMerchant AcquiringMerchant OnboardingBusiness Growth

📌 Growth and Strategy Manager (Bengaluru)
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