We are looking for an experienced Google Ads / PPC Specialist to plan, manage and optimise paid advertising campaigns. The ideal candidate should have strong hands-on experience in Google Ads, lead generation and performance marketing. Experience in the education industry will be preferred.
Key Responsibilities
- Plan, create and manage Google Ads campaigns.
- Handle Search, Display and Performance Max campaigns.
- Manage lead generation campaigns for educational courses and programmes.
- Conduct keyword research and competitor analysis.
- Develop PPC strategies to generate quality leads.
- Monitor CPC, CTR, CPA and ROAS.
- Manage advertising budgets and improve campaign ROI.
- Create engaging ad copies and perform A/B testing.
- Set up conversion tracking and monitor campaign performance.
- Work with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Analyse campaign data and prepare performance reports.
- Optimise landing pages and bidding strategies.
- Improve lead quality and conversion rates.
Required Skills
- Strong knowledge of Google Ads and PPC campaign management.
- Experience in lead generation and conversion optimisation.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Expertise in keyword research and bidding strategies.
- Understanding of remarketing and audience targeting.
- Strong analytical and reporting skills.
- Ability to independently manage multiple campaigns.
Eligibility Criteria
- 3–5 years of relevant experience.
- Education industry experience preferred.
- Experience in admission and course promotion campaigns will be an advantage.
- Proven ability to generate quality leads within advertising budgets.