About the Company

Swiggy is a leading food delivery platform in India, committed to providing a seamless and delightful experience for its customers. Our mission is to connect people with great food and create a vibrant food marketplace. We foster a culture of innovation, collaboration, and inclusivity, where every team member is empowered to contribute to our growth and success.

About the Role

This is a hybrid marketing role, distinct from a traditional brand manager position, focused on Swiggy's Food Marketplace vertical. The person will sit within the Revenue & Growth team and act as the connective tissue between business/city teams and the internal creative team — translating business and growth objectives into sharp, executable creative and campaign plans across channels.

Responsibilities

Stakeholder Management & Creative Execution

- Act as the primary point of contact between city teams, in-app merchandising, performance marketing, and the internal creative team.
- Gather requirements from business/city stakeholders and translate them into clear creative briefs.
- Guide and collaborate with the internal creative team to ensure output meets both brand and business needs — bring a strong creative point of view, not just a pass-through brief.
- Ensure every stakeholder gets the right creative assets, on time, for their execution needs.

Marketing Planning & Channel Strategy

- Work closely with the media team to plan campaigns and identify new channels.
- Run experiments across channels to identify what drives efficient growth.
- Manage 360-degree campaign execution — ATL, BTL, digital, and influencer marketing.
- Drive event marketing and bring fresh ideas to the table consistently.

Brand & Messaging Consistency

- Ensure marketing language and brand tone stay consistent across channels,



while adapting appropriately to each channel's format and audience.
- Be a custodian of brand guidelines even while operating in a fast-moving, growth-first environment.

Contribution to Growth

- Partner with the Revenue & Growth team’s broader goals — this isn’t brand-for-brand’s-sake, it’s marketing in service of measurable growth outcomes.

Qualifications

- 6–9 years in marketing, brand, or growth roles.
- Experience with D2C brands or aggregator platforms that have a strong online/app presence.
- Hands-on experience with performance marketing and social media, ideally including managing creator/influencer partnerships.
- Prior experience at a quick-commerce or high-velocity consumer app (e.g., Zepto, Blinkit, Amazon, Flipkart, Nykka or similar) is a strong plus.
- Experience working with or managing creative teams/agencies.

Required Skills

- Strong creative instinct and point of view — able to guide and push back constructively on the creative team, not just relay requirements.
- Exceptional stakeholder management skills — comfortable working with both highly analytical/business-driven teams and creative teams, and able to bridge the two.
- High perseverance and bias for action — this role requires hustle, follow-through, and the ability to get things done amid ambiguity and competing priorities.
- Strong team player with consistency in delivery and communication.
- Comfortable operating in an evolving, ambiguous scope that will grow in responsibility over time.

Preferred Skills

- Experience across 360-degree campaign management: ATL, BTL, digital, influencer marketing.

Swiggy is an equal chance employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences.

📌 General Manager- Brand Marketing (Bengaluru)
🏢 Swiggy
📍 Bengaluru