About the Role

EduSapien Technologies is looking for a results-oriented Digital Marketing Executive to manage performance marketing and hyperlocal lead generation for our Robotics, Artificial Intelligence (AI), and student enrichment programmes.

The role focuses on generating qualified parent enquiries, improving lead-to-enrolment conversion, and building our local digital presence in Thiruvananthapuram.

Key Responsibilities

1. Performance Marketing

- Plan, launch and optimise hyperlocal campaigns using Meta Ads Manager.
- Test audience segments, geographic targeting, ad creatives and lead forms.
- Monitor cost per lead (CPL), lead quality, enrolment conversion and customer acquisition cost (CAC).

2. Creative Production and Social Media

- Create engaging advertisements, Reels and social media content using Canva, CapCut, Premiere Rush or similar tools.
- Develop compelling advertising hooks and Malayalam and English ad copy.
- Collaborate with the academic team to showcase student projects, robotics activities and AI demonstrations.

3. Local SEO and Google Business Profile

- Manage and optimise our Google Business Profile.
- Improve local search visibility and maintain accurate business information.
- Support local SEO and reputation-building activities.

4. Conversion Optimisation

- Track and follow up on campaign performance with the relevant team.
- Analyse lead quality, parent enquiry-to-visit rates and student enrolments.
- Recommend improvements to landing pages, enquiry forms and lead-handling processes.

Skills and Qualifications
- 6 months to 2+ years of hands-on experience in Meta Ads Manager and performance marketing.




- Practical experience in lead generation and campaign optimisation.
- Understanding of hyperlocal targeting, geographic radius selection, and audience segmentation.
- Basic video editing and creative design skills.
- Proficiency in Malayalam and English for local advertising.
- A data-driven approach focused on qualified leads and conversions rather than reach and likes alone.

Experience with local businesses, coaching institutes, preschools, after-school activity centres, or EdTech companies will be an advantage.

Compensation and Benefits

- Fixed monthly salary or retainer, depending on the agreed employment arrangement.
- Performance-based incentives linked to verified student enrolments, with transparent eligibility and payout terms.
- Opportunity to take ownership of campaigns and experiment with creative strategies.
- Opportunity to market hands-on Robotics and AI programmes featuring moving robots, smart IoT devices and AI computer-vision projects.

How to Apply Apply directly through Indeed and include your resume or LinkedIn profile. If available, share 1–2 examples of previous lead-generation campaigns, including campaign creatives, cost-per-lead figures or measurable results. Please remove any confidential client information from submitted examples.

About EduSapien Technologies: We provide Robotics, AI, and enrichment programmes for students across schools and colleges, offline and online individual 1-1 sessions for students.

Contact: [email protected]

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule
- Work from home

Work Location: Hybrid remote in Pattom, Thiruvananthapuram, Kerala

📌 Freelance Digital Marketing Consultant (Pattom)
🏢 EduSapien Technologies
📍 Pattom