We are looking for an experienced E-commerce Marketing Manager to lead D2C growth, manage online sales operations, and drive digital marketing performance. The ideal candidate should have hands-on experience with Shopify, performance marketing, team leadership, and e-commerce growth strategies.
Key Responsibilities
- Manage and optimise the Shopify e-commerce store.
- Develop strategies to increase online sales, conversions, and customer retention.
- Plan and execute Meta and Google advertising campaigns.
- Monitor campaign performance, budgets, CAC, ROAS, AOV, and LTV.
- Coordinate content creation, creatives, UGC, and promotional campaigns.
- Lead and manage the e-commerce and marketing team.
- Analyse performance reports and implement growth strategies.
- Ensure brand consistency across all digital platforms.
Requirements
- Minimum 2–3 years of experience in D2C e-commerce marketing.
- Hands-on experience with Shopify store management.
- Strong knowledge of Meta Ads and Google Ads.
- Positive understanding of GA4 and performance marketing metrics.
- Experience in team management and content strategy.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA will be an added advantage.
- Fluency in English; Malayalam is an advantage.
Preferred Industry Experience
- Beauty and skincare
- Personal care
- Wellness and Ayurveda
- Mother and baby care
Additional Information
- Initial 3 months of employment will be based at the Cochin Head Office.
- Candidates should have proven experience in managing D2C stores and driving online business growth.