About RIDHI & Cotton Print Club

RIDHI and Cotton Print Club are Jaipur-based home and lifestyle brands. We’re growing our direct-to-consumer business and are looking for someone to own email and SMS as a core revenue channel for both brands.

Role Overview

As our Email & SMS Marketing Specialist, you will own lifecycle revenue and retention marketing for both brands. You’ll drive email and SMS revenue in Klaviyo through flows, campaigns, segmentation and testing. Strong lifecycle automation is the core skill for this role.

Job Details

- Seniority: Mid-level (2–4 years)
- Location: Jaipur (in-office)
- Employment type: Full-time

Key Responsibilities

- Build and optimise welcome, abandoned checkout, browse-abandonment, post-purchase upsell and win-back flows
- Plan and send weekly launch, offer and seasonal campaigns
- Grow and segment email and SMS lists
- Manage SMS automations in a compliant way
- A/B test subject lines, creative, timing and offers
- Report weekly on revenue contribution, opens, clicks, conversion and deliverability, with transparent recommendations
- Work with the designer to create on-brand email visuals





Must-Have Skills & Experience

- 2–4 years of hands-on experience in Klaviyo or Omnisend, including flows and campaigns
- Measurable email/SMS revenue results
- Strong, natural, persuasive copywriting
- Solid understanding of deliverability, list hygiene and SMS compliance
- Data-driven approach, iterating based on lifecycle performance

Nice to Have

- Shopify–Klaviyo integration experience
- Basic HTML/CSS and Canva skills
- Experience in fashion, home or lifestyle D2C

Tools Klaviyo or Omnisend, Shopify, Figma/Canva (a plus)

How to Apply

Send your resume to [email protected]. Where you can, include examples of flows or campaigns you’ve built and the results they delivered.

Suggested LinkedIn fields

- Job title: Email & SMS Marketing Specialist
- Job function: Marketing
- Industry: Retail / Home Furnishings / Apparel & Fashion
- Skills to tag: Klaviyo, Email Marketing, SMS Marketing, Marketing Automation, Lifecycle Marketing, Copywriting, A/B Testing, Shopify

📌 E-mail and SMS Marketing Specialist (Jaipur)
🏢 Ridhi Home u0026 Living
📍 Jaipur