Key Responsibilities

- Build and execute the full marketing strategy for Tag: pre-launch, launch and growth phases.

- Plan and run paid user acquisition on Meta, Google App Campaigns, YouTube, Snapchat, TikTok-style short-video platforms and other relevant networks, managing budgets against CPI, CAC and ROAS targets.

- Own App Store Optimization (ASO): keywords, titles, screenshots, preview videos, ratings and review management.

- Run organic social media across Instagram, YouTube, X, Discord, Reddit and others, with a content calendar built around gaming culture and trends.

- Identify, onboard and manage influencer, streamer and creator partnerships, including briefs, negotiations and performance tracking.

- Build and nurture the Tag community on Discord, WhatsApp or Telegram groups and social channels; run contests, events and referral programs.

- Plan CRM and retention marketing: push notifications, email, in-app messaging, win-back and re-engagement campaigns.

- Set up and monitor attribution and analytics (AppsFlyer, Adjust, Firebase, GA4 or similar); report on installs, activation, retention, LTV and funnel drop-offs.

- Run A/B tests on creatives, store listings, landing pages and messaging, and scale what works.

- Brief and work closely with the Video & Graphic Designer to produce ad creatives, posters, reels and launch assets.

- Coordinate with product and engineering on releases, feedback loops and feature announcements.

- Track competitors and gaming trends, and bring fresh campaign ideas regularly.

- Support marketing for other [Company Name] projects as needed: positioning, go-to-market planning,



campaign execution and reporting.

Required Skills and Qualifications

- 2 to 5 years of digital marketing experience, with proven results in app installs or user growth.

- Strong working knowledge of performance marketing platforms and mobile attribution tools.

- Solid understanding of ASO, social media growth, influencer marketing and community building.

- Data-driven approach: comfortable with dashboards, spreadsheets and funnel analysis.

- Good copywriting skills and a sense of what makes gaming content engage.

- Ability to manage multiple channels and deadlines with minimal supervision.

- Robust communication and collaboration skills.

Good to Have

- Prior experience marketing a mobile game or consumer app.

- Familiarity with the gaming and esports ecosystem, streamers and creator communities.

- Basic design or video editing skills (Canva, CapCut) for quick turnarounds.

- Experience with marketing automation or CRM tools (CleverTap, MoEngage, WebEngage or similar).

- Experience launching products from zero.

What Success Looks Like

- Steady growth in installs and active users at a healthy CAC.

- Improved Day 1, Day 7 and Day 30 retention.

- A growing, active Tag community and a strong organic presence.

- Clear, regular performance reporting with actionable insights.

What We Offer

- Ownership of a product's marketing from day one.

- Room to grow into a marketing lead role as the company expands.

- A creative, fast-moving team in the gaming space.

- Compensation: [Salary range / As per industry standards].

Pay: ₹30,000.00 - ₹41,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Bengaluru)
🏢 Vikven Entertainment
📍 Bengaluru