Job highlights

- Postgraduate/Graduate with 4-6 years in digital marketing including influencer and content marketing, experienced with Google Analytics (GA4) and Meta Business Manager

- Own and manage digital marketing calendar, run organic and paid campaigns, handle influencer partnerships, optimize performance marketing, and report campaign performance

Role & responsibilities

- Own Digital Marketing Calendar (including brand Social Handles).

- Manage both Organic (social media - YT, IG, FB, LI) and Paid Digital Media.

- Manage the digital marketing budget and ensure efficient spend keeping a close supervision of the media planning and buying with the agency

- Build and drive cutting-edge digital marketing campaigns

- Influencer and Content Marketing: Identify, onboard, and manage influencer partners, agencies and content creators aligned with brand values and campaign goals.

- Develop and execute influencer marketing strategies across platforms (Instagram, YouTube)

- Daily Campaign reporting with agency - Monitoring Campaign Performance and making necessary adjustments.





- Brief & guide various agencies, freelancers etc on Content Creation requirements.

Manage Digital Content Creation

Videos, UGC, Shoots etc.

- Competition Tracking and Regular reporting of the same

- Performance Marketing: Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Preferred candidate profile

1. Postgraduate/Graduate with 4-6 years of Digital marketing/brand marketing experience in FMCG, Retail, E-commerce, Start-up .

2. 4-6 years of experience in digital marketing, including content, media and influencer marketing.

3. Proven success in running integrated campaigns and managing influencer collaborations.

4. Experience in digital tools like Google analytics (GA4), Meta Business Manager

Interested candidates can share their updated profiles at [email protected]

📌 Digital Marketing Manager (Bengaluru)
🏢 Orkla India
📍 Bengaluru