Job Title: Digital Marketing Manager – B2B E-commerce

Company: ARB Accessories Pvt Ltd

Location: Greater Noida

Experience: Minimum 5 years in digital marketing, preferably in B2B e-commerce or industrial products

Employment Type: Full-time

We are looking for a results-driven Digital Marketing Manager to lead our online marketing activities, generate qualified business leads, and grow e-commerce sales. The candidate must have solid practical knowledge of paid advertising, SEO, social media, AI-assisted marketing, and CRM-based lead management.

Key Responsibilities

- Plan and execute the digital marketing strategy across Google, Meta, LinkedIn, YouTube, and other relevant platforms.
- Manage Google Search, Shopping, Display, remarketing, and Meta advertising campaigns, including budgets, targeting, creatives, and optimisation.
- Generate qualified B2B leads from relevant buyers, manufacturers, dealers, distributors, and business owners.
- Work closely with the sales team to define lead qualification criteria, improve lead quality, and track conversion from enquiry to order.
- Manage CRM lead capture, source attribution, segmentation, lead scoring, nurturing, assignment, and follow-up workflows.
- Lead technical SEO, on-page SEO, off-page SEO, keyword research, and product and category page optimisation.
- Improve visibility in AI-powered search and discovery platforms through relevant, well-structured content.
- Manage social media marketing, content calendars, product campaigns, videos, email, and WhatsApp marketing.
- Improve landing pages and website conversion rates in coordination with designers and developers.
- Use AI tools for research, content development,



campaign analysis, and marketing automation, with human review for accuracy.
- Track campaign performance through GA4, Google Tag Manager, Search Console, advertising platforms, and CRM reports.

Required Skills and Experience

- Minimum 5 years of relevant experience, with hands-on ownership of campaigns and measurable results.
- Strong knowledge of Google Ads, Meta Ads, SEO, SMM, and B2B lead generation.
- Deep understanding of the lead lifecycle, CRM processes, sales funnels, and lead-to-order conversion.
- Practical experience with SEMrush, Ahrefs, or similar SEO tools.
- Ability to implement and validate conversion tracking and connect campaign sources with CRM outcomes.
- Strong analytical skills to evaluate cost per qualified lead, customer acquisition cost, conversion rates, and marketing-generated revenue.
- Ability to coordinate with sales, product, design, and development teams.
- Experience in B2B e-commerce, lithium batteries, EV components, electronics, or industrial products is preferred.

Key Performance Indicators

- Number and cost of qualified leads generated.
- Sales acceptance and lead-to-order conversion rates.
- Marketing-generated pipeline, revenue, and customer acquisition cost.
- Paid campaign return on advertising spend.
- Organic traffic, relevant keyword visibility, and organic enquiries.
- E-commerce conversion rate and repeat customer engagement.

Candidates should share examples of campaigns managed, monthly advertising budgets handled, and measurable improvements in qualified leads or sales. Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Food provided
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Kasna)
🏢 ARB ACCESSORORIES PVT
📍 Kasna