- Strategise on how to increase the number of leads through outreach programs
Work with the outreach team to generate leads and lead nurturing. Manage the entire digital lead cycle from lead generation to conversion
Execute and plan different performance campaigns in Meta, Google and other channels
Execute and plan various branding and remarketing campaigns in various different channels Coordinate with the digital marketing team, outreach team, marketing team and strategy and analytics team in brainstorming sessions and strategy development
Perform data analysis on various leads to find out optimal engagement strategies
Work with CRM and ERP tools in managing leads
Strategise and execute lead engagement and nurturing channels for better lead conversion.