06 Nov
|
Etica Stories
|
Maradu
06 Nov
Etica Stories
Maradu
Key Responsibilities
- Social Media Management: Plan, draft, and schedule engaging content (Reels, carousels, static posts, and thought-leadership updates) across Instagram, LinkedIn, Facebook, and YouTube.
- Content &
- Copywriting:
Write punchy ad copy, social captions, blog posts, email newsletters, and landing page copy tailored to specific audience personas.
- SEO &
- Website Optimization:
Assist with keyword research, on-page SEO audits (meta tags, alt text, internal linking), and tracking organic search rankings using Google Search Console.
- Performance Marketing Support: Help set up, monitor, and optimize paid campaigns on Meta Ads Manager and Google Ads with a focus on lead generation and conversion rates.
- Analytics &
- Reporting:
Track weekly and monthly campaign KPIs (CTR, CPC, engagement rate, lead quality, and website traffic) using Google Analytics (GA4) and maintain campaign tasks in tools like GoodDay or Trello.
- Market &
- Competitor Research:
Spot trending audio/formats, analyze competitor strategies, and brainstorm fresh campaign angles.
What We Are Looking For
- Educational Background: Pursuing or recently completed a degree/diploma in Marketing, BBA, MBA, Mass Communication, Media Studies, or any field with a solid passion for digital growth.
- Core Marketing Fundamentals:
Basic understanding of social media algorithms, the marketing funnel (awareness to conversion), SEO basics, and content positioning.
- Tool Familiarity: Hands-on comfort with Canva (or basic Adobe Suite/CapCut for quick edits), Google Workspace, and social media scheduling tools.
- Bonus Skills (Good to Have):Certifications from Google Skillshop, HubSpot, or Meta Blueprint, or basic experience with WordPress, Google Analytics (GA4), or Meta Ads Manager.
- Mindset: Strong written communication skills, an eye for visual aesthetics, analytical curiosity, and eagerness to test and iterate quickly.
What You Will Gain
- Hands-On Campaign Experience: Work on live brand campaigns, client portfolios, and lead-generation funnels rather than theoretical classroom tasks.
- Full-Stack Marketing Exposure: Direct mentorship across organic social, B2B LinkedIn growth, SEO, content strategy, and paid performance ads.
- Career Growth: Opportunity to transition into a full-time Digital Marketing Executive role upon successful completion of the internship.
- Flexible Culture: Collaborative, fast-paced environment that rewards creative experiments and ownership.
Pay: From ₹8,000.00 per month
Work Location: In person
📌 Digital Marketing Intern (Maradu)
🏢 Etica Stories
📍 Maradu