Job Type: Full-Time

Location: Madurai, Tamil Nadu

Role Overview

We are looking for a data-driven Digital Marketer to lead our online growth. You will be responsible for driving targeted traffic to our e-commerce platforms, optimizing the user journey to maximize conversions, and managing multi-channel digital campaigns. The ideal candidate knows how to turn clicks into customers while maintaining a strong, consistent brand presence.

Key Responsibilities

1. Campaign Management & Paid Advertising

- Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook/Instagram), and other ad platforms.
- Manage the digital advertising budget, perform A/B testing, and adjust target audiences to improve ROI and lower Customer Acquisition Cost (CAC).

2. E-commerce & Marketplace Optimization

- Oversee and optimize online store listings, product descriptions, and visual content on platforms like Amazon, Shopify, and Flipkart.
- Implement SEO best practices to increase organic search visibility and ensure smooth customer checkout experiences.

3. Analytics & Performance Tracking

- Track and report on key e-commerce KPIs: Conversion Rate, Bounce Rate, Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV).




- Utilize tools like Google Analytics and CRM software to analyze customer behavior and make data-backed marketing decisions.

4. Email & Retention Marketing

- Design and deploy promotional emails, cart-abandonment flows, and customer newsletters to boost repeat purchases and retention.
- Build lifecycle marketing strategies to re-engage past buyers.

5. Social Media & Brand Awareness

- Drive engaging content and social commerce strategies aligned with overall brand messaging.

Qualifications & Skills

- Education: Bachelor’s degree in Digital Marketing, Business, or a related field.
- Experience: 2-4 years of experience in e-commerce or digital marketing.
- Technical Proficiencies: Strong working knowledge of Google Analytics, Google Ads, Meta Ads Manager, and SEO/SEM tools.
- Platform Experience: Familiarity with e-commerce platforms like Shopify, WooCommerce, or Amazon Seller Central.
- Soft Skills: Strong analytical mindset, creative problem solving, and excellent communication skills.

Pay: ₹15,000.74 - ₹33,753.71 per month

Advantages

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Digital Marketing Executive (Madurai)
🏢 Wedjat Health Solutions Private Limited, Madurai
📍 Madurai