Digital Marketing Executive : Vectra Technosoft Pvt. Ltd. – Advantage Pro

Department: Marketing & Business Development

Job Location: Chennai, Tamil Nadu

Experience: 1–2 Years

Employment Type: Full-Time

Designation: Digital Marketing Executive

About Advantage Pro: Advantage Pro, a division of Vectra Technosoft Pvt. Ltd., is an IT training and certification organisation with expertise in industry-recognised technology training programs. We work with leading technology certification ecosystems, including Red Hat, Microsoft, AWS, Cisco and CompTIA.

We are looking for a creative, enthusiastic and result-oriented Digital Marketing Executive to strengthen our online presence, generate quality leads and promote our IT training and certification programs.

Key Responsibilities1. Social Media Management

- Manage company social media accounts, including Instagram, Facebook and LinkedIn.
- Create and schedule engaging social media posts, reels, stories and promotional content.
- Develop monthly social media content calendars.
- Monitor comments, messages, and audience engagement.
- Maintain consistent company branding across all platforms.

2. Content Creation & Design

- Design promotional posters, banners, brochures, and advertisements.
- Create engaging videos, reels, and short-form promotional content.
- Prepare captions, marketing content, and relevant hashtags.
- Use Canva, Photoshop, or other graphic design tools.
- Coordinate with the technical and training teams to collect course-related information.

3. Digital Marketing & Campaign Management

- Plan and execute Facebook and Instagram advertising campaigns.
- Assist with LinkedIn marketing and promotional campaigns.
- Monitor campaign performance, reach, impressions and engagement.




- Optimise advertisements to improve lead generation and conversion.
- Manage promotional campaigns for IT training and certification courses.

4. Lead Generation & Follow-up

- Generate leads through social media and digital marketing campaigns.
- Maintain and update lead databases.
- Coordinate with the sales team for lead follow-ups.
- Monitor enquiries received through websites, social media, and WhatsApp.
- Prepare weekly lead generation and conversion reports.

5. Website & SEO Management

- Update website content, course details, and promotional banners.
- Perform basic SEO activities and keyword research.
- Publish blogs and course-related articles.
- Monitor website traffic through Google Analytics and Search Console.
- Improve online visibility and search engine rankings.
- Email Marketing

6. Reporting & Analysis

- Prepare weekly and monthly digital marketing reports.
- Track social media growth and campaign performance.
- Analyse competitor activities and marketing strategies.
- Suggest new ideas to improve brand awareness and lead generation.
- Required Skills: Valuable knowledge of Instagram, Facebook and LinkedIn.
- Basic knowledge of SEO and digital marketing.
- Experience in Meta Ads Manager is preferred.
- Knowledge of Canva or Photoshop.
- Basic video editing skills using CapCut, Filmora or similar tools.




- Good English communication and content-writing skills.
- Knowledge of Google Analytics and Google Search Console.
- Ability to manage multiple marketing activities independently.
- Educational Qualification: Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
- Candidates with relevant digital marketing certifications are preferred.
- Experience: 1–2 years of practical experience in digital marketing.
- Freshers with strong practical knowledge and a good portfolio may also be considered.
- Key Performance Indicators (KPIs): Social media growth and engagement.
- Number of qualified leads generated.
- Digital advertising campaign performance.
- Website traffic and SEO improvements.
- Consistency in social media posting.
- Marketing campaign ROI and support for lead conversion.
- Timely submission of marketing reports.
- What We Offer: Opportunity to work with a growing IT training organisation.
- Exposure to leading IT certification programs.
- Opportunities to learn advanced digital marketing tools.
- Professional development and career growth.
- Supportive and collaborative working environment.

How to Apply: Interested candidates can share their updated resume and portfolio. Company: Vectra Technosoft Pvt. Ltd. – Advantage Pro

Location: Chennai, Tamil Nadu

Email: [email protected]

Contact: 93634 13004 - HR

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits

- Paid time off

Ability to commute/relocate:
- Chennai, Tamil Nadu 600081: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Required)

Experience:
- Digital Marketing: 1 year (Required)

Work Location: In person

📌 Digital Marketing Executive (Chennai)
🏢 Vectra Technosoft
📍 Chennai